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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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  • Don't lose sleep over your project. Get an accurate quote and rest easy.

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Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

September 23, 2024

5 Beginner Tips for Marketing with Social Media Videos

Remember when status updates and memes were pretty much the gold standard of social media? Nowadays it feels like it’s all about video. And many of them are so well-filmed and edited you’d think there were pros behind the camera, not everyday people with nothing but a smartphone and a ring light or two.

For those of us new to social media marketing—or even seasoned old-comers who haven’t yet taken the video leap—this type of content can feel intimidating to create. It requires planning, editing skills, comfort behind the camera and even a bit more creativity than more traditional post types tend to require.

But fear not! Anyone can learn to create high quality social media videos with a little patience, bravery and willingness to learn. Let’s talk about five tips for dipping your toes in the water with social video marketing, so you can start creating fun, engaging videos in no time.

1. Know your audience and become a content consumer.

Understanding your audience is the first step toward creating engaging social media videos. Spend time exploring popular platforms like Instagram, TikTok and YouTube. This will help you understand what kind of content resonates with audiences and give you ideas. Learn from successful content and use this knowledge to guide your video creation.

2. Start small and embrace imperfection.

Your first videos won't be perfect, and that's okay! Start with simple projects, like enhancing existing footage with voice overs or royalty-free music. Platforms like Instagram have user-friendly tools, and YouTube is a goldmine for tutorials on the basics. As you dip your toes into video creation, these resources will be invaluable. Remember, progress over perfection.

3. Consider investing in basic equipment.

While it's true that many popular social media videos are shot on smartphones, investing in good quality equipment can make a significant difference. A ring light, a tripod and a good quality microphone can help you create professional-looking videos that stand out.

4. Feature people and trending themes.

Videos featuring individuals tend to perform best. Incorporate trending themes into your content to make it more engaging. For example, if there's a popular meme or video trend circulating on social media, consider how you can put your own spin on it.

5. Experiment and learn.

Don't be afraid to try new things. Experiment with different video formats, styles and content. Monitor your videos' performance and learn from it. Which videos get the most engagement? What kind of content does your audience respond to? Use this information to refine your video marketing strategy.

Finally, remember that creating high-quality social media videos takes time and practice. Don't get discouraged if your first few videos aren't perfect. Every video you create is a learning opportunity. Keep improving, keep experimenting and most importantly, keep having fun.

In the world of social media, authenticity shines brighter than perfection. So, let your personality shine through your videos. Show your audience that there are real, passionate people behind your brand. This will make your videos more engaging and help you build a stronger, more personal connection with your audience.

Diving into social media video marketing may seem daunting at first. But with a little patience, bravery and willingness to learn, you can create engaging, high-quality videos that resonate with your audience. So go ahead, take the leap and start your video marketing journey today. You've got this!
 

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

September 23, 2024

5 Beginner Tips for Marketing with Social Media Videos

Remember when status updates and memes were pretty much the gold standard of social media? Nowadays it feels like it’s all about video. And many of them are so well-filmed and edited you’d think there were pros behind the camera, not everyday people with nothing but a smartphone and a ring light or two.

For those of us new to social media marketing—or even seasoned old-comers who haven’t yet taken the video leap—this type of content can feel intimidating to create. It requires planning, editing skills, comfort behind the camera and even a bit more creativity than more traditional post types tend to require.

But fear not! Anyone can learn to create high quality social media videos with a little patience, bravery and willingness to learn. Let’s talk about five tips for dipping your toes in the water with social video marketing, so you can start creating fun, engaging videos in no time.

1. Know your audience and become a content consumer.

Understanding your audience is the first step toward creating engaging social media videos. Spend time exploring popular platforms like Instagram, TikTok and YouTube. This will help you understand what kind of content resonates with audiences and give you ideas. Learn from successful content and use this knowledge to guide your video creation.

2. Start small and embrace imperfection.

Your first videos won't be perfect, and that's okay! Start with simple projects, like enhancing existing footage with voice overs or royalty-free music. Platforms like Instagram have user-friendly tools, and YouTube is a goldmine for tutorials on the basics. As you dip your toes into video creation, these resources will be invaluable. Remember, progress over perfection.

3. Consider investing in basic equipment.

While it's true that many popular social media videos are shot on smartphones, investing in good quality equipment can make a significant difference. A ring light, a tripod and a good quality microphone can help you create professional-looking videos that stand out.

4. Feature people and trending themes.

Videos featuring individuals tend to perform best. Incorporate trending themes into your content to make it more engaging. For example, if there's a popular meme or video trend circulating on social media, consider how you can put your own spin on it.

5. Experiment and learn.

Don't be afraid to try new things. Experiment with different video formats, styles and content. Monitor your videos' performance and learn from it. Which videos get the most engagement? What kind of content does your audience respond to? Use this information to refine your video marketing strategy.

Finally, remember that creating high-quality social media videos takes time and practice. Don't get discouraged if your first few videos aren't perfect. Every video you create is a learning opportunity. Keep improving, keep experimenting and most importantly, keep having fun.

In the world of social media, authenticity shines brighter than perfection. So, let your personality shine through your videos. Show your audience that there are real, passionate people behind your brand. This will make your videos more engaging and help you build a stronger, more personal connection with your audience.

Diving into social media video marketing may seem daunting at first. But with a little patience, bravery and willingness to learn, you can create engaging, high-quality videos that resonate with your audience. So go ahead, take the leap and start your video marketing journey today. You've got this!
 

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