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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   


How to Optimize Your Website User Experience for Your Customers

Your business is so much more than simply a brick and mortar location. In fact, in today’s world, you don’t even need a physical location to succeed (in some cases). That’s because even if you sell tangible products, it’s a digital world. A potential customer may look up your address to get directions to your store. They might read reviews to see if other customers have had a positive review. 

Most of all, a potential customer often will look at your website before making a purchase. So your website has to offer a user-friendly experience for all those who visit. Check out these tips to ensure your website’s digital presence meets the needs of both your new and existing customers.


Follow a Hierarchy

If you aren’t familiar with design tactics, you may see a page and think to yourself, “Wow, this was easy to understand and follow!” The truth is, there’s a method to the madness. When a website or landing page is designed well, you may not even realize the steps that went into making it happen. Every website page should follow a hierarchy with headlines, images, body copy and calls to action.

The most important information should always be at the top of your page. In a printed piece, you should have the most important information “above the fold.” Online, you’ll want the most important information “above the scroll.” Ensure that larger headlines and prominent images help draw the viewer’s gaze down the page from the most important information at the top to supplemental information underneath.


Make Your Call to Action Obvious

What is it that you most want your audience to do? Make sure that when visiting your website, your customers know exactly what you want them to do. Some popular calls to action include:

  • Adding something to cart/shopping
  • Fill out a form to get in touch
  • Go to a specific page to learn more about a product/solution
  • Subscribe to an email newsletter/list
  • Download a resource

Decide what most makes sense for your website audience and what you hope they do next. Then, use a callout button or box to ensure it’s evident what action you hope the audience will take. 


Keep the Copy Simple

Attention spans are dwindling, and a large block of text will likely result in your website audience jumping ship. Instead, break up your text into sections that make sense. Utilize headlines and subheads to stand out. Use bullets where possible. Most of all, make sure your copy is succinct and to the point.


Ensure Mobile Optimization

What is designed on a desktop computer doesn’t necessarily mean it will look good on a phone or tablet. We’ve all been there—you try to open up a website page on your phone, and it doesn’t automatically fit the size of your screen. This results in frustration, confusion and potentially a lost audience member. Consider what aspects of your website pages make sense on a larger device and what might be eliminated for a smaller screen. The key is to ensure your web pages automatically scale to fit whatever size screen your audience is using to view your website.


Simply having a digital presence is no longer enough to succeed. You have to make sure your website is current, it looks great and most of all, it is optimized to get your audience to do what you are asking them to do. Consider the needs of your audience when designing your website, and what they might expect to see, and you’ll be setting your business up for success!

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