Skip to main content

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

July 18, 2022

How to Evaluate Your Marketing Plan Mid-Year

Half of 2022 has come and gone, which means it’s the perfect time to evaluate how your current marketing plan is going and if there are changes that need to be made. Use this as your reminder to determine what’s working, what’s not and what you can still change to get the results you hoped for this year. Trust us, there’s still plenty of marketing to be done in 2022! Check out these tips to determine how you should move forward the rest of the year to achieve your goals and the success your organization is hoping for. 

 

Look at the Numbers

First things first—tracking the response of your marketing campaigns is no longer a suggestion, it’s a must. Consider what analytics you have available based on the campaigns you sent for the first half of the year. For example, what percentage of your direct mail recipients scanned the QR code and visited your landing page, or even took it a step further and entered their details? How many leads did you get from that social media campaign? 

Once you find all of the stats, look at what’s working and what could use some work. What campaigns drove the most business? Was there a particular message or graphic associated with the top performing campaigns? Pull whatever trends you find and look at how you can carry those trends forward in your future marketing efforts.

 

Review Your Goals

You came up with this plan more than six months ago, so it’s likely that some things have changed since then. Ensure that your company goals are still aligned with your marketing goals. Are leads still the goal? Are you now focusing on existing customers? Make sure to align the goals for the greatest success over the next six months to finish out the year strong.

 

Utilize New Strategies

Even if you have been getting the results you hoped for this year, there’s no time like the present to try a new medium, a new message or a new campaign idea. Host a brainstorming session with your team, and also with people outside of your marketing bubble. Remember that your customers are the ones driving revenue. Include some trusted customers in a focus group to find out what they like, what messaging speaks to them and what they think are the best selling points of your company.

 

It’s easy to get caught up in the day-to-day grind and forget about the big picture plans. However, this is the perfect time to reevaluate your strategy to finish out 2022 strong! Get your greatest marketing minds together and review what’s done well, what you could try to improve and how you’ll continue to rock it as a marketing all-star in 2022.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

July 18, 2022

How to Evaluate Your Marketing Plan Mid-Year

Half of 2022 has come and gone, which means it’s the perfect time to evaluate how your current marketing plan is going and if there are changes that need to be made. Use this as your reminder to determine what’s working, what’s not and what you can still change to get the results you hoped for this year. Trust us, there’s still plenty of marketing to be done in 2022! Check out these tips to determine how you should move forward the rest of the year to achieve your goals and the success your organization is hoping for. 

 

Look at the Numbers

First things first—tracking the response of your marketing campaigns is no longer a suggestion, it’s a must. Consider what analytics you have available based on the campaigns you sent for the first half of the year. For example, what percentage of your direct mail recipients scanned the QR code and visited your landing page, or even took it a step further and entered their details? How many leads did you get from that social media campaign? 

Once you find all of the stats, look at what’s working and what could use some work. What campaigns drove the most business? Was there a particular message or graphic associated with the top performing campaigns? Pull whatever trends you find and look at how you can carry those trends forward in your future marketing efforts.

 

Review Your Goals

You came up with this plan more than six months ago, so it’s likely that some things have changed since then. Ensure that your company goals are still aligned with your marketing goals. Are leads still the goal? Are you now focusing on existing customers? Make sure to align the goals for the greatest success over the next six months to finish out the year strong.

 

Utilize New Strategies

Even if you have been getting the results you hoped for this year, there’s no time like the present to try a new medium, a new message or a new campaign idea. Host a brainstorming session with your team, and also with people outside of your marketing bubble. Remember that your customers are the ones driving revenue. Include some trusted customers in a focus group to find out what they like, what messaging speaks to them and what they think are the best selling points of your company.

 

It’s easy to get caught up in the day-to-day grind and forget about the big picture plans. However, this is the perfect time to reevaluate your strategy to finish out 2022 strong! Get your greatest marketing minds together and review what’s done well, what you could try to improve and how you’ll continue to rock it as a marketing all-star in 2022.

Powered by PrinterPresence