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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

September 13, 2021

Fall in Love with These Fall Marketing Ideas for Your Small Business

Spring has sprung and summer is waning away. Before you know it, fall will be in full swing. The change in season also means there are new areas of opportunity to market your business. Use the changing seasons as a reminder to freshen things up with your marketing plan. Now is the time to get creative and try new things before the holiday season arrives. Not sure where to get started? We’ve got you covered with fall marketing ideas for your small business. 

 

End of Season Sale

Kiss summer goodbye and welcome fall with a seasonal promotion. Determine what your business can offer that would make sense financially. This could include marking down clearance items you’re hoping to move from your storefront or simply offering a storewide percentage off. Think about what has the most value for your customers as well as the most benefit for your business. Then, it’s time to get to work promoting your sales! 

 

Check in With Your Customers

Launch a survey to new or prospective customers so you can be armed with intel on what they love and what could use some improvement. Ask about the ways they like to receive communications so you can continue to reach them with their preferred methods in the future. Ask for their honest feedback and reviews of your products and services. That way, you can move into the holiday season knowing exactly the areas of improvement and areas to ramp up that your audience loves. 

 

Advertise New or Seasonal Items

Take a page from Starbucks’ book (Pumpkin Spice Latte, anyone?) Think about seasonal offerings your small business could introduce. While the pumpkin spice route won’t work for all businesses, there are other ways to introduce a seasonal line. Consider using it as an opportunity to soft launch a new or improved product or service.

Since the season is new, why not take “new” to the next level? Consider new products or services you could throw into the mix with your current offerings. The changing season is the perfect time for you to introduce a new line of products or services as a test before the holiday season. 

 

Hold a Contest

Marketing doesn’t have to be all serious business all the time. Instead, have some fun! Consider holding a contest as we move into fall, such as a costume contest at Halloween. It doesn’t matter if this doesn’t necessarily translate to your business. Sometimes, it’s all about getting your customers to have fun and stay engaged or entertained. Give a gift card to the most creative costume or the person who grabs the most likes when you post the submissions on your social media account.

 

No matter what you decide to do as we transition into fall, make sure you get creative. Use this as a time to both check in with your customers and further engage them. It’s okay to have fun. It’s okay to get a little silly. As long as you stick to what you know you do best and get the word out there, your fall marketing plans are sure to show the same success as you’ve seen year round. 

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

September 13, 2021

Fall in Love with These Fall Marketing Ideas for Your Small Business

Spring has sprung and summer is waning away. Before you know it, fall will be in full swing. The change in season also means there are new areas of opportunity to market your business. Use the changing seasons as a reminder to freshen things up with your marketing plan. Now is the time to get creative and try new things before the holiday season arrives. Not sure where to get started? We’ve got you covered with fall marketing ideas for your small business. 

 

End of Season Sale

Kiss summer goodbye and welcome fall with a seasonal promotion. Determine what your business can offer that would make sense financially. This could include marking down clearance items you’re hoping to move from your storefront or simply offering a storewide percentage off. Think about what has the most value for your customers as well as the most benefit for your business. Then, it’s time to get to work promoting your sales! 

 

Check in With Your Customers

Launch a survey to new or prospective customers so you can be armed with intel on what they love and what could use some improvement. Ask about the ways they like to receive communications so you can continue to reach them with their preferred methods in the future. Ask for their honest feedback and reviews of your products and services. That way, you can move into the holiday season knowing exactly the areas of improvement and areas to ramp up that your audience loves. 

 

Advertise New or Seasonal Items

Take a page from Starbucks’ book (Pumpkin Spice Latte, anyone?) Think about seasonal offerings your small business could introduce. While the pumpkin spice route won’t work for all businesses, there are other ways to introduce a seasonal line. Consider using it as an opportunity to soft launch a new or improved product or service.

Since the season is new, why not take “new” to the next level? Consider new products or services you could throw into the mix with your current offerings. The changing season is the perfect time for you to introduce a new line of products or services as a test before the holiday season. 

 

Hold a Contest

Marketing doesn’t have to be all serious business all the time. Instead, have some fun! Consider holding a contest as we move into fall, such as a costume contest at Halloween. It doesn’t matter if this doesn’t necessarily translate to your business. Sometimes, it’s all about getting your customers to have fun and stay engaged or entertained. Give a gift card to the most creative costume or the person who grabs the most likes when you post the submissions on your social media account.

 

No matter what you decide to do as we transition into fall, make sure you get creative. Use this as a time to both check in with your customers and further engage them. It’s okay to have fun. It’s okay to get a little silly. As long as you stick to what you know you do best and get the word out there, your fall marketing plans are sure to show the same success as you’ve seen year round. 

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