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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

April 26, 2021

Spring Cleaning Ideas for Your Marketing Plan

Spring has sprung and you know what that means—spring cleaning! While it’s the perfect time to clean out your closet and wipe down all surfaces (as if you haven’t been doing THAT all year), it’s also the perfect time to spring clean other aspects of your life, like your marketing plan! Hear us out, we promise it’ll make sense. 

Use this spring as a reminder that the season of renewal is upon us and you can ensure your marketing efforts are up to par. Check out ways that you can get some spring cleaning out of the way when it comes to your marketing efforts!

 

Out with the Old, In with the New

If your website has been around since the dawn of the internet with minimal changes, it’s time to invest in something new. Spring cleaning means taking time to reevaluate what could use some sprucing and updating. Take time to evaluate your website, your logo, designs and branding to ensure it has stood the test of time. Consider hosting a focus group (virtually!) to ask those who are unfamiliar with your brand how your marketing materials make them feel.

 

Stop What Isn’t Working

Measure, measure and measure some more. Did we mention measuring? Okay, so we did. Understanding what’s working and what isn’t is crucial for the success of any marketing campaign. It’s easy to get wrapped up in busy work and forget to actually look at and use metrics. Let this be a reminder to stop and smell the metaphorical roses. What’s working? What isn’t? What could you change as you transition into summer? Use data to help guide your marketing efforts. 

 

Dust Off Your Creative Hat

It’s easy to let creative conversations fall to the wayside when you’re moving at a fast pace. Instead, use this as a reminder to dust off your creative cap and inject some creativity into your marketing plan. Host a brainstorming meeting with your team where no idea is a bad idea. What haven’t you tried? Maybe humor is missing and you’ve always been serious. Or, maybe you have the right message and you just haven’t been able to make it resonate. Creative sessions are sure to spark great ideas. 

 

Utilize Your Resources

When spring cleaning your closet, you may find an item you have too many of—like shoes or blouses. The same can happen when you’ve been accumulating products for your small business. Think about how you could repurpose the stack of branded coffee mugs sitting in your marketing closet, or the lanyards you printed and weren’t able to use for that in-person event in 2020. Send those items to lapsed customers in hopes of winning them back. Or, reward your most loyal customers and continue to keep them. Plus, this helps you make room for more materials that are sure to come in 2021!

 

Remember, spring signifies a sense of renewal for all. You can go far beyond your home and closet to utilize the spring cleaning method. How will you spring clean your marketing efforts? Use what you have, don’t forget to measure and keep putting your business out there! Move over, spring… we’re ready for a fruitful summer.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

April 26, 2021

Spring Cleaning Ideas for Your Marketing Plan

Spring has sprung and you know what that means—spring cleaning! While it’s the perfect time to clean out your closet and wipe down all surfaces (as if you haven’t been doing THAT all year), it’s also the perfect time to spring clean other aspects of your life, like your marketing plan! Hear us out, we promise it’ll make sense. 

Use this spring as a reminder that the season of renewal is upon us and you can ensure your marketing efforts are up to par. Check out ways that you can get some spring cleaning out of the way when it comes to your marketing efforts!

 

Out with the Old, In with the New

If your website has been around since the dawn of the internet with minimal changes, it’s time to invest in something new. Spring cleaning means taking time to reevaluate what could use some sprucing and updating. Take time to evaluate your website, your logo, designs and branding to ensure it has stood the test of time. Consider hosting a focus group (virtually!) to ask those who are unfamiliar with your brand how your marketing materials make them feel.

 

Stop What Isn’t Working

Measure, measure and measure some more. Did we mention measuring? Okay, so we did. Understanding what’s working and what isn’t is crucial for the success of any marketing campaign. It’s easy to get wrapped up in busy work and forget to actually look at and use metrics. Let this be a reminder to stop and smell the metaphorical roses. What’s working? What isn’t? What could you change as you transition into summer? Use data to help guide your marketing efforts. 

 

Dust Off Your Creative Hat

It’s easy to let creative conversations fall to the wayside when you’re moving at a fast pace. Instead, use this as a reminder to dust off your creative cap and inject some creativity into your marketing plan. Host a brainstorming meeting with your team where no idea is a bad idea. What haven’t you tried? Maybe humor is missing and you’ve always been serious. Or, maybe you have the right message and you just haven’t been able to make it resonate. Creative sessions are sure to spark great ideas. 

 

Utilize Your Resources

When spring cleaning your closet, you may find an item you have too many of—like shoes or blouses. The same can happen when you’ve been accumulating products for your small business. Think about how you could repurpose the stack of branded coffee mugs sitting in your marketing closet, or the lanyards you printed and weren’t able to use for that in-person event in 2020. Send those items to lapsed customers in hopes of winning them back. Or, reward your most loyal customers and continue to keep them. Plus, this helps you make room for more materials that are sure to come in 2021!

 

Remember, spring signifies a sense of renewal for all. You can go far beyond your home and closet to utilize the spring cleaning method. How will you spring clean your marketing efforts? Use what you have, don’t forget to measure and keep putting your business out there! Move over, spring… we’re ready for a fruitful summer.

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