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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Marketing Tactics Your Business Should Try in 2021

5 Marketing Tactics Your Business Should Try in 2021

Out with the old and in with the new. 2021 is finally upon us, and with it comes a renewed sense of hope. Take this time to consider what’s been holding your business’s marketing tactics back. Like many small businesses, you could be operating with a marketing team of one, or simply devoting as much time to it as you can on top of your regular duties. 

However, this is the year to put your heart and soul into trying something new. What you water and take care of will grow, so take some time this year to choose a new marketing tactic you can perfect. The more time you put into it, the better the fruits of your labor. Check out these five things you can try to help spread the word about your business in 2021.
 

1. Write a Book

Understandably, writing a book sounds daunting. However, the reward is highly worth it if you have the right subject matter and the right audience. Writing a book will help establish you and your business as experts in the industry. It could even provide an additional source of revenue. If the book really takes off, it could land you more publicity with a new audience. This is one marketing tactic that will take more dedication and time. Writing a book takes planning and patience. However, if you commit to small steps throughout the year, by 2022 you could have a best-selling book in your hands.
 

2. Start a Blog

If writing a book sounds like a lofty goal for your business this year, start smaller with a blog. The same mentality applies—you’ll be establishing yourself as an expert in the industry and creating trust with your audience. Talk about topics that your customers might want to know more about. The blogs don’t always need to be selling something. Instead, be informational and intentional about the types of content you’re putting into the world. Your blogs should help your customers solve a problem. 

 

3. Run Paid Social Ads

Organic social media posts are a great way to show your followers that you’re still around so they keep your business top of mind. However, we’re living in an age where algorithms can prevent some of your audience from seeing posts that don’t have money behind them. Consider a paid advertising strategy to help ensure you reach more people. Plus, your paid advertising has a greater chance of reaching new audiences due to advanced targeting options. Your organic posts only have the potential to reach your current followers and their followers.

 

4. Get on a New Social Platform

Social media is constantly evolving. First there was Facebook and then came Twitter. Myspace climbed to the top and then fans lost interest. Recently, Tik Tok has taken the world by storm. Social media platforms come and go, with millions of users on various platforms daily. Consider what type of content your business could produce that is most relevant for your customers. Then, decide if there are any social media platforms that make sense for your business but that you haven’t tried just yet. There’s no time like a new year to tap into the users of a platform you may have never considered before.

 

5. Interact with Your Customers

There’s no doubt that you interact with your customers in some capacity. However, this could be your year to find new ways to interact with your customers. Don’t be afraid to think outside the box. Many businesses only interact with their customers when they need to instead of being proactive. Call up some of your best business supporters just to chat. Poll your current client base about what you’re doing right and how you could improve. These extra touchpoints help show that you care and create stronger bonds and relationships. 

 

2021 is the perfect year to step outside of your comfort zone and try something new. Consider something from our list, or dream up your own way to grab their attention. You’ll never know if something works for your business until you try, so stop holding yourself back. This is the perfect time to put yourself out there. Good luck!

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