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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Social Media Hacks to Market Your Business

5 Social Media Hacks to Market Your Business

With more than 3 billion people on social media and millions of people posting, tweeting and snap-chatting every day, social media is a great place for your business to attract customers. Unfortunately, simply having accounts on the social media sites won’t take you very far. Have no fear—with some consistency and help from these social media hacks below, your business will be on its way to successfully interacting with and attracting new and repeat customers alike. 

 

1. Use Tags

You’ve crafted a compelling post, so how do you get it in front of the most people possible? Make sure to add hashtags and location tags. Hashtags are created by adding a ‘#’ sign in front of specific words or phrases. Make sure to hashtag words or phrases that people might be searching, and keep it concise. In addition, tagging your city or location will help potential nearby customers find your content. By using a broad location tag such as your city or area of the city, you’ll insert your business’s name into the local conversation. 

 

2. Partner with Other Businesses

They say two’s company for a reason. When you team up with another business, you can each gain recognition from the other company’s following. Consider teaming up for some sort of partnership where you can utilize cross promotion. Pick a business that would complement your business. For example, if you’re a local bakery, consider teaming up with a local creamery. That’s a pretty sweet example, right?
 

3. Hold a Giveaway

If done correctly, giveaways can help grow your social following quickly. Start by determining what you’d like to give away, whether it be a product or service. Then, set some rules for your contest. Determine how long you’d like the contest to last and how your followers should enter. One popular way to get the contest started is to encourage your followers to tag a certain number of friends and follow your account for a chance to win. Make sure to announce and tag the winner so that they reshare the post with their friends.
 

4. Be Active

Sometimes half of the battle is showing up. Make sure to regularly post new content, whether that be a photo, video or link to your latest and greatest blog. While you don’t have to post every single day, you should be posting weekly so that when somebody stumbles upon your accounts they know that you’re still active and ready to serve them. If you operate with a small staff, consider assigning each member a different week to post content. If that’s the case, even a staff of four people would only need to post once a month each. Share the love!
 

5. Vary Your Content

Nobody wants to follow a business that is all promotional all the time. Make sure to show off other sides to your business. It is a season of thankfulness, after all. Consider posting humanizing content such as thanking or highlighting your staff, showing off your fun work environment or making a joke here and there. While you’re on social media to market your business, remember that it’s called “social” media for a reason. 

 

It’s now time to socialize online and use what you’ve learned. Don’t be afraid to have some fun while you’re out there online. Your business will go far by staying relatable and posting often, as well as teaming up with local businesses and hosting contests. Take these social media hacks out into the world and let them work for your business.

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