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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Scary-Good Marketing Ideas for Halloween

5 Scary-Good Marketing Ideas for Halloween

Something spooky is in the air; can you feel it? We’re talking about hauntingly good marketing opportunities for your business. With Halloween upon us, you can look to take part in the fun. There’s nothing grim about it—your business can reap the benefits of a nicely planned marketing tactic tied to the holiday. Check out these five marketing ideas for your business that are so good... they’re scary-good! 

 

1. Post Some Scary-Good Photos 

Whether it be a spookified advertisement or photos of your team members dressing up, a picture is worth a thousand words. This can be a great opportunity to advertise your company culture to the world, which in turn helps attract talent. If your business is a truly fun place to work, this is your time to show it off and make other people wish they worked either for you or with you. 

 

2. Give a Scary-Good Deal

Who says you have to wait until Black Friday to give a great deal to your customers? Instead, get a jump start. Hosting a big sale or discount early will help your business stand out instead of directly competing with the masses in November. If potential customers see your deal early, they may not wait to grab what you’re offering from somebody else later. There’s nothing like a sense of urgency.

 

3. Create Scary-Good Branding

There’s no doubt that your branding is solid. But Halloween is all about the thrills and chills. Take your current branding and add something scary, like a ghost, skeleton, cobweb or other Halloween-inspired objects. Go darker with your branding colors. Remember that people want to buy from businesses that are relatable, so don’t be afraid to have some fun. 

 

4. Post Some Scary-Good Content

Halloween will be over and gone before you know it, but scary-good content will live on forever. To play on the theme of the day, consider penning a letter to your customers telling them something you’ve always been (or used to be) scared of, or sharing some personal ties to your business that you’ve never been able to put into words. While this sticks to the Halloween theme, it will also show off a more personable side to your business. 

 

5. Collaborate with a Scary-Good Business

The world of marketing is all about who’s on top. But it’s important to remember that you don’t always have to compete with businesses to get attention. Instead, consider a spooky collaboration. Your business could host a friendly costume competition with another local business, which would mean cross-promotion to the other business’s followers. You’ll likely get new attention to your business from people who had never heard of you before.

 

Get out there and frighten your potential customers with how much they’re going to love you. Use these scary-good ideas to have some fun, market your business and attract new talent. Don’t be scared… jump right in! 

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