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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Six Guerrilla Marketing Tactics to Drive Sales

Six Guerrilla Marketing Tactics to Drive Sales

Similar to guerilla warfare, guerrilla marketing offers low-cost tactics that include an element of surprise. Your business can meet with potential customers where they are, while generating leads and saving you money. 

Take a peek at these six ideas to get started.

 

1. Personalization

When was the last time you received a personalized letter in the mail? These are rare, but that also means they’re a valuable guerrilla marketing tactic. Try your hand at writing letters to your current and potential clients, telling them about your small business. Don’t let your message be too cookie-cutter, though (unless you own a bakery). If you can, include a little message in each letter specific to the customer. 

 

2. Testimonials

What is a testimonial? In marketing, it’s “a public tribute to someone and to their achievements.” A solid testimonial can help drive customers to your storefront or your online platforms. Utilize the people involved with your business—managers, employees and clients. Present them with the questions of what they love about your business and how it has benefited their lives. Unconventional testimonials which highlight the importance of your products or services will demonstrate your business capabilities. 

 

3. Social Media

Social media exists everywhere nowadays, and with a strong guerrilla marketing focus, so can your business. By using platforms like LinkedIn, Facebook, Twitter, Instagram and Snapchat to post interactive content with followers, you have the ability to connect with them further. Set up a content plan to educate users on your services and engage with your followers by encouraging likes, shares and comments. 

 

4. Email Marketing

Email marketing can be both simple and e very cost-effective. Keep emails brief and impactful with up-to-date information about your products and services. Include links and videos and interactive media for a user-friendly experience. If your subject line is compelling to the reader, they will be more likely to open and potentially engage. Be sure that you always end on a call to action to grab the viewer’s attention and link to your website.

 

5. Video Production

Lights, camera, action! Video marketing doesn’t have to be a Hollywood production. In fact, it can be fairly inexpensive and time-effective. With the social media craze, many users feel more connected to businesses which don’t follow the conventional, unrealistic road of video production. By creating your own video to post on social media, you open up additional possibilities to engage your current and potential customers. You can include videos on your website and within your emails.

 

6. Creative Ads

If, by chance, the other elements aren’t hitting the mark, try guerrilla marketing for your business through creative advertisements. Guerrilla ads spring up in unsuspecting places and can draw immediate attention. They can be inexpensive to produce, but can still draw a following. Develop ideas for your ads to promote your business in the community and generate leads.

Guerrilla marketing offers a cost-effective way for your business to raise awareness and drive sales. By making an effort towards a proactive marketing strategy, your small business will generate customer leads and increase your revenue.

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