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Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

April 20, 2020

3 Tips to Keep Your Marketing on Track During COVID-19

The last few months have changed life as we know it: the COVID-19 outbreak has had significant impacts on our personal lives as well as how we conduct business. Some organizations have had to drastically change not just their 2020 strategies but their day-to-day operations.

While every business encounters its own unique situations, navigating this crisis and carrying your business through it will take continued marketing. Focus your marketing in these five areas as we push through the pandemic. 

 

1. Tailor your messaging.

The easiest way to drive a wedge between your business and your customers is to be tone deaf about the world at large. Sure, certain crises aren’t of the magnitude that they will ever pertain to your business. However, the coronavirus has impacted everyone around the world, and carrying on with business as usual or not acknowledging our new reality strips the humanity out of your persona.

Take time to modify your messaging on all of your platforms, but start with an alert on your website. Use your best real estate—an alert banner at the top of your site or the main image on your homepage—to note how your business is helping customers in the wake of COVID-19. Then revise your social media content to make sure it’s providing answers for customers wishing to do business with you. Speaking of which...

 

2. Enhance your social media presence. 

With so many people working remotely, screentime is rising. If you hadn’t invested in a content calendar for your social media, now is the time to develop one with careful attention to important messages for your customers. What you communicate on social media is perceived as the most real time information, so if you have information or rules for customers visiting your business, make sure it’s on social media.

For example, many businesses in the food sector during this dilemma have been diligent about posting takeout specials but, more importantly, how customers can help keep their employees safe. Upholding and ensuring essential public health practices is good for your brand and engenders trust and affinity for your business down the road.

 

3. Keep your business profiles up to date.

In times like these, it’s imperative to keep information about your business current. If your business hours or ways your staff can be reached have changed, make sure all of your profiles make it easy for customers to understand new ways of interacting with your business.

While what you communicate on social media is perceived as the most real-time information, it’s vital to update your Google My Business (GMB) profile too. On top of revised information or rules for customers visiting your business, your GMB profile can also help boost sales with its ecommerce functionality.

Following these tips are a great start to make the most of a difficult situation. Conducting business and marketing appropriately—not making light of the pandemic—is a tall task, but smart, focused tactics can help see your organization through.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

April 20, 2020

3 Tips to Keep Your Marketing on Track During COVID-19

The last few months have changed life as we know it: the COVID-19 outbreak has had significant impacts on our personal lives as well as how we conduct business. Some organizations have had to drastically change not just their 2020 strategies but their day-to-day operations.

While every business encounters its own unique situations, navigating this crisis and carrying your business through it will take continued marketing. Focus your marketing in these five areas as we push through the pandemic. 

 

1. Tailor your messaging.

The easiest way to drive a wedge between your business and your customers is to be tone deaf about the world at large. Sure, certain crises aren’t of the magnitude that they will ever pertain to your business. However, the coronavirus has impacted everyone around the world, and carrying on with business as usual or not acknowledging our new reality strips the humanity out of your persona.

Take time to modify your messaging on all of your platforms, but start with an alert on your website. Use your best real estate—an alert banner at the top of your site or the main image on your homepage—to note how your business is helping customers in the wake of COVID-19. Then revise your social media content to make sure it’s providing answers for customers wishing to do business with you. Speaking of which...

 

2. Enhance your social media presence. 

With so many people working remotely, screentime is rising. If you hadn’t invested in a content calendar for your social media, now is the time to develop one with careful attention to important messages for your customers. What you communicate on social media is perceived as the most real time information, so if you have information or rules for customers visiting your business, make sure it’s on social media.

For example, many businesses in the food sector during this dilemma have been diligent about posting takeout specials but, more importantly, how customers can help keep their employees safe. Upholding and ensuring essential public health practices is good for your brand and engenders trust and affinity for your business down the road.

 

3. Keep your business profiles up to date.

In times like these, it’s imperative to keep information about your business current. If your business hours or ways your staff can be reached have changed, make sure all of your profiles make it easy for customers to understand new ways of interacting with your business.

While what you communicate on social media is perceived as the most real-time information, it’s vital to update your Google My Business (GMB) profile too. On top of revised information or rules for customers visiting your business, your GMB profile can also help boost sales with its ecommerce functionality.

Following these tips are a great start to make the most of a difficult situation. Conducting business and marketing appropriately—not making light of the pandemic—is a tall task, but smart, focused tactics can help see your organization through.

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