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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Get Social: 7 Tips for Marketing on Social Media

Get Social: 7 Tips for Marketing on Social Media

While business seems to be screeching to a halt in the wake of the coronavirus, social media rages on. Now is a good time to build your brand and show your values and personality online.

But it’s hard to market your business without a knowledge of social networking platforms. Consumers are increasingly mobile and focusing less on traditional marketing. It’s important for your business to stay up to date, and social media is a useful outlet to do so. 

Today, let’s talk about some tips on how to use social media sites to your advantage and market your business. It’s time to get social.

 

1. Plan a content calendar.

If you want success for your business on social media, try utilizing a content calendar tool. This allows you to organize your posts and schedule consistent dates and times. Using a social media content calendar lets you see how content is spaced and planned for your business so clients aren’t over- or under-stimulated at any point in time.

 

2. Post regularly.

Just having social media pages for your business isn’t enough—you need to be active on them. Users search businesses on social media, and those with the most recent activity often look the most trustworthy. By marketing your business daily or at least multiple times per week on social media, clients will feel consistently engaged with your brand.

 

3. Use hashtags.

Hashtags on social media enable viewers to see and follow trending topics. When marketing your business on social networking sites, look up popular trending hashtags and see how they can relate to your product or service. Use as many hashtags as necessary, but don’t overdo it. Stay on viewers’ radars without overwhelming them.

 

4. Do promotions.

Social media is a fun and useful outlet for your business to market current promotions. Give away free stuff, e.g. “The first 20 customers to favorite this tweet will get a free T-shirt!” or host contests, e.g. “Share your favorite product on Instagram and the user with the most likes wins a T-shirt.” Social media easily reaches out to consumers and promotes current business activities.

 

5. Add pictures and video.

A picture is worth a thousand words, and social networking is no exception. Viewers will feel drawn in and attracted to your business posts if they include visuals, such as a photo or video (the latter performs the best). Link the visual to an informational content, call to action or redirect to your website. Clients find something interesting and your business generates more leads.

 

6. Share and retweet.

There’s a reason it’s called social networking. You can follow other businesses from your business accounts and build them up as well. Share content on Facebook and retweet on Twitter in order to encourage interaction. Not only do clients acknowledge communication, but other businesses will be more likely to share and retweet your content as well.

 

7. Encourage engagement.

One of the greatest aspects of social media is its ability to connect businesses and viewers on a personal basis. Engage with your customers on social networking sites by responding to comments, messages and posts quickly. When buyers feel like their needs are being heard, they’re more likely to respond better to what your business has to offer.

When it comes to marketing for your business, social media is a great way to go. Stay current and involved by using social media to market your business for free. Consumers will feel connected and your business will grow because of it.

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