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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How Humor Can Enhance Your Marketing Strategy

How Humor Can Enhance Your Marketing Strategy

They say laughter is the best medicine, and for your marketing strategy, that just might be true. Many businesses—big or small—try to avoid humor in marketing for fear it might turn sour with the public. But if used appropriately, humor can be a great marketing tool to help grow your company. 

 

Clients remember your business

When a person finds something funny, their brain triggers endorphins encoding the joke into their memory. That’s why adults can remember things they found funny in their childhood. If a business utilizes humor or “aha!” moments in their marketing strategy, consumers automatically recall that event much easier than other marketing campaigns. 

An “aha!” moment works like the punchline of a joke—you’re thinking along one line when suddenly the joke switches course. For example: “What type of bow can’t be tied? A rainbow!”

Humor in your organization’s marketing campaign can help you be more memorable to potential clients. One tip to accomplish this: deliver company data with a punchline. Poke a little fun at yourself or your business, while still being sure to market your products and services. 

 

Clients trust your business

When clients find humor in your marketing strategy they’re prone to smiling and laughter, which makes them associate happiness with your company. This causes clients to like your business even more, which then leads to trust in your products and services. 

Using appropriate jokes in marketing can lighten difficult situations, add joy to usually boring topics and create a sense of mutual humor. When clients have a shared happy experience with your organization, they will be more likely to trust your knowledge and expertise in the field. 

Using a situation that consumers can relate to, adding humor and then telling how your product can help will lead clients to be confident in your business.

 

Clients align with your brand

Just like with trust, using humor can build a relationship between your business and the consumer. It creates an alignment between both parties—you have the same struggles, experience the same surroundings, enjoy the same pastimes, etc. 

Pop-culture references can be a great way to align yourself with consumers. This can be a fine line, so be confident that marketing jokes are appropriate and cannot be taken out of context before utilizing them.

Having a mutual joke to share between your clients and your business builds the relationship and insights a sense of unity. Consumers believe that you understand them and therefore want what’s best for them.

When it comes to your marketing campaigns, set your business apart through humor. Not only will consumers remember your brand, they’ll also trust and align themselves with your company. After all, a little laughter goes a long way.

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