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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

6 Reasons Your Business Should Write a Book

6 Reasons Your Business Should Write a Book

When it comes to marketing, most small businesses stick to the traditional tactics. But branching into areas where few businesses tend to go can come with high rewards and set your business apart—like publishing a book.

It can build your company brand, attract potential clients and increase revenue. Check out these six reasons your business should write a book.

1. Establish your credibility.

Writing and publishing a book for your industry sets your business apart from all the others and establishes you as a credible source for all interested parties. Think of it this way: anyone with a future interest in the trade can now come to your business for answers. Why? Because you literally wrote the book on it. Writing a book shows you are an expert in the field and promotes your business reputation as professional and insightful.

 

2. Share your knowledge.

Not only does writing a book set your company up as a credible source for the industry, but it’s also an excellent way to share your knowledge with other small businesses. Compiling all of your knowledge from different outlets (e.g. social media, blog posts and website content) and putting it into one source is an excellent way to help further businesses that may be behind the times. Of course, remember not to share too much; magicians never reveal all of their secrets.

 

3. Showcase your brand.

Writing a book highlights your brand in a completely unique way. Now, consumers, competitors and future investors are actually engaging with your brand through a one-on-one firsthand experience. You have the power to control the message and how you want to portray it through the words you write. With your book, your brand can be set up in a positive light for years to come. 

 

4. Initiate connections.

A book establishes a whole new field of connections your business may have never encountered otherwise. You’ll soon be connected with other leaders in the field, interviewees and similar industries. All this may not even include the connections that can come after the book is published. Writing a book requires a lot of different parties’ involvement, and therefore initiates numerous connections for your company.

 

5. Gain more clients.

All these connections and brand engagements are a great way to gain attention for your business, and in extension, gain clients. A book gives your company the opportunity to turn readers into customers interested in your products or services. Include information for your website, webinars, email subscriptions, newsletters or free discount packets and watch as your book turns into a powerful marketing tool for your business. The more exposure your book receives, the more consumers will engage with your brand.

 

6. Promote content marketing.

Finally, writing a book is the ultimate source of content marketing for your small business. A book brings attention to you as an entrepreneur, your business and future industries worth exploring. When it comes to content marketing for your company, there really is no greater way to put your brand out there.

Marketing for your small business offers a variety of different fields to get involved in. One field in particular worth exploring is writing a book. While the investment may be considerable time and money, the return is definitely worthwhile and will help promote your company more than you could have ever anticipated.

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