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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How Content Marketing Can Help Your Organization

How Content Marketing Can Help Your Organization

Content marketing. You’ve heard the term characterized a bunch of different ways.

Even with so many marketing schools of thought, it’s commonly defined as the practice of creating and distributing content (normally in the form of a blog—more on that later) useful to your customer. This content also doesn’t overtly make a sale to the consumer.

You can’t call content marketing a fad, either. This method of reaching consumers has been practiced in some form or another for more than a century. Organizations and big brands have always been creative at delivering their advertising or marketing messages in different formats and disguises. 
Tried and true as it may be, does it deserve a spot in your marketing mix? Better yet, can you make the right investment for it to pay dividends for your company? Consider these three reasons to start. 

1. Offering your insights for free builds trust with customers. 

It might feel counterintuitive to post how you go about selling your products and/or services, but customers crave that kind of content. 

Think of the content you create as talking about a secret family recipe but not giving away the exact ingredients. Talk about the flavors and inspirations, but not the step-by-step technique. Customers will appreciate your free insight, but to apply it to their specific situation, they still need your help.

Your content provides the theory behind a relevant topic, but your business provides the actual practical application of whatever you sell.

2. The old adage fits: Quality outweighs quantity.

The internet bombards users with ads at every click, scroll and browser window. So much so that internet users have developed “ad blindness” from the constant inundation. 

In their quest for information in a seemingly endless sea of links, your content can save the day. Work backward from the typical pain points your customers face when purchasing the kinds of products and services you offer. Then craft content answering their questions, resolving their fears and ultimately leading them to understand the value in what you offer. 

Most traffic to your content will come by way of search traffic rather than a user stumbling upon an ad or an organic social media post. This means they’re actively and genuinely searching for details, and your content stands ready to help guide them to an answer (which your business just so happens to be a part of.) 

One great piece of content carries more value than 10 bad ones. Don’t be intimidated about investing time and effort as long as you focus all of your energies on crafting impactful content.

3. You don’t have to market content everywhere—just share it where your audience goes.

A simple marketing survey can go a long way. Utilize your company’s distribution list or your social media channels to send out a marketing survey about the platforms they use most often and what materials resonate the most. (If you need more responses, small gift card incentives can do the trick.)

Maybe your customer base prefers short blogs. Maybe they’re a bunch of commuters waiting for a new podcast for their daily drives to work and back home. Or maybe they’re old-fashioned and consult direct mail pieces.

Once you have your results, you know where to populate your great content. 

(Don’t forget to fine-tune it for Search Engine Optimization—but that’s a topic for a different post and another day!)

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