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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

You Should be Surveying your Customers, and Here's Why

You Should be Surveying your Customers, and Here's Why

Meeting your customers’ needs is a critical element of a successful business. So how you do you make sure your customers are happy? A great way to check in with them is through a survey. Surveys give your customers chances to voice their opinions, and your company can take them into consideration so you can better serve your customers.

There are a few things to keep in mind when creating a customer survey. Firstly, it shouldn’t take participants longer than five minutes to complete. People are taking time out of their days to help your business, so you want to recognize that by keeping your survey short and sweet. 

Secondly, make sure your survey includes no more than two open-ended questions. Participants tend to abandon surveys that require too many long-form answers. Multiple-choice and true-false questions are your best bet!

Customer surveys are valuable for a multitude of reasons. They can provide your business with insights into the minds of your target audience. We’ve broken down a list of some of the best things about customer surveys.

1. Get a gauge on customer satisfaction.
Finding out how your customers feel about your business, products, services and prices is likely the main reason you’re sending out a survey, and for good reason. Happy customers eventually turn into brand loyalists and later brand advocates. 

2. Gather customer data.
On your customer survey, be sure to ask for demographic information such as age, gender and location. This will give you a better idea of exactly who your customers are. You can then use this information to better tailor your ads toward these individuals, hopefully turning them into brand loyalists.

3. Improve your organization’s offerings.
Through your customer survey, you might find people have issues with your products or services. This is a chance for your business to stay on top of bad reviews and resolve them before they become too widespread. Your customers will appreciate you owning your errors, and will likely give you a second chance at their loyalty.

4. Compare data over time.
Once you’ve received results from your first customer survey, consider sending one out annually. This way, you’ll be able to compare customers’ responses between years and see whether they think you’ve improved.  Based on the results, you’ll know the direction in which your organization needs to go and begin strategizing how to get there. 

Customer surveys are one of the simplest, yet easiest, ways you can maximize your organization’s success. There are plenty of online survey tools to choose from, so be sure to check one out today!

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