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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Reasons You Should Be Utilizing Outdoor Advertising

5 Reasons You Should Be Utilizing Outdoor Advertising

In today’s world of digital content, it’s easy to become oversaturated with online advertisements. As marketers, your target audience members have likely trained their brains to ignore content interrupters like online ads and product placements. 

What if we told you there was a way to grab their attention in a way that will delight them, not annoy them? Outdoor advertising — often called out-of-home (OOH) advertising — is a great way to market your brand. Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.

Outdoor advertising stands alone.
Therefore, it demands attention. Unless you’re in Times Square, you’re likely never surrounded by competing outdoor ads. Out-of-home ads are typically larger so they can be seen/read from farther distances. In order to garner attention, most OOH advertisements are creatively eye-catching with bright colors and few words. 

Outdoor advertising can reach a large audience.
If you’re running a campaign with a broad target audience, outdoor advertising may be perfect for you. Since OOH ads are public, they are seen by all kinds of people, even ones who are more difficult to reach, such as busy working professionals or lower-income consumers with limited access to more traditional media.

Outdoor advertising can be budget friendly.
A quick internet search can show you a cost breakdown of different types of advertising media. Outdoor advertising tends to be on the more cost-effective end of the spectrum while still giving you a high return on investment (ROI). Like most forms of advertising, the more you spend on OOH ads, the better your ROI will be.

Outdoor advertising impacts purchasing decisions.
When it comes to placing your outdoor ads, location is everything. You want your product or service to be on the customer’s mind when they shop next. Research will tell you that outdoor advertising is the medium most seen by shopping center consumers in the last “period of influence” before they make a purchase. Knowing this, you should be sure to make your outdoor ads stand out and inform.

Outdoor advertising goes hand-in-hand with traditional media.
When you’re planning your next advertising campaign, consider how OOH ads can be an extension of your digital ads, and vice versa. The more exposure a consumer gets to a campaign, the more likely he or she is to buy into it. Because you’re utilizing different media in different places, your target consumer will likely see your ads more than once, hopefully encouraging a purchase, call or click.

Outdoor advertising is a fantastic way to expose your target audience to your brand. People will stumble upon OOH ads more naturally than those online, making them a part of their everyday lives. Be sure to take advantage of this smart strategy when you plan your next advertising campaign.

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