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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Successfully Tell Your Brand's Story

How to Successfully Tell Your Brand's Story

There’s more to successful marketing than sharing your product or service with an audience and hoping they bite. There’s more than just announcing the brand, posting a few blog articles and sending your sales representatives out to do cold calls. In fact, the goal behind marketing goes much deeper. The driving force responsible should be brand storytelling.

Stories have an immense power to transform a brand’s presence and identity. Look at legendary brands like Disney, Coca-Cola and Apple, and what do they have in common? An incredible story that propelled them forward and impacted the world. Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand’s story.

Define your purpose.
Before you tell others your story, you have to discover it for yourself first. Sure, you might know how the business started, but have you ever actually thought through the story? Take time to define the purpose of the brand. Get a team together and walk through how the business was founded, what its intentions were and how it has grown over time. Once you define the core purpose of the brand, the other facets of the story will fall into place.

Incorporate personality.
Every brand has a unique personality which sets it apart from competition and catches consumer attention. Your brand story is more than just marketing; it should incorporate the entire persona you want to be known for. This means that as you expand the story, consider the people who participate, create and develop the brand’s personality. You’re not writing a biography; you’re writing a novel with a full plot, character development and climax.

Keep it simple.
Of course, you don’t want the novel to get too complicated. Otherwise, you might lose customers’ attention. Keep the brand’s story simple: beginning, middle and end. Most companies follow the same storyline: problem, solution, success. For instance, explain the problem you wanted to solve, describe how you solved it and share about the success this created. Then, close with a continuation of how the brand hopes to grow.

Connect with customers.
At the core, your brand’s story isn’t really about the company. Even though it shares the business beginnings, the true goal of the story is to connect with customers. For this reason, share your story in a way that tells customers you relate to them, understand them and have things in common with them. When you connect with customers, you reach the true power of storytelling: establishing trust.

Establish trust.
The best brand stories build a profound trust with their clients. They let customers into the “behind the scenes” of the company and create a sense of confidence with them. In fact, stories are an influential tool in human communication. When humans read a story, they can literally feel an experience and synchronize their minds with the story’s subject. By sharing your brand story with customers, you establish a status of trust and encourage customers to do the same.

Marketing means more than just selling a product. It involves creating, sharing and connecting with others through powerful storytelling. Keep these tips in mind as you develop your brand’s story and share it successfully with others.

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