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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Ways to Appreciate Employees Better

5 Ways to Appreciate Employees Better

Imagine a job where you are constantly overworked, berated and never appreciated. Doesn’t sound very appealing, does it? Unfortunately, this is the reality far too many workers live in. What many leaders fail to realize is the value in their employees. No matter how big or small a business is, workers are the lifeblood that keeps it going. 

In fact, retaining an employee is a far cheaper alternative than hiring a new one. One CAP study found the average costs for hiring a new employee range from 16-20% of the position’s annual salary. For instance, to replace a $40,000/year manager, it would cost a company $8,000 more than simply keeping the original employee. 

So, how can you combat employee turnover? By making sure workers feel valued from the beginning. Whether you’re a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.

1. Check in with them.
One of the best ways to show employees you care is simply by checking in with them. Employees are more likely to feel valued when you recognize they bring something unique to the table, rather than the old homage “everyone is replaceable.” Practice having intentional conversations with employees through regular check-in opportunities. For instance, set up a monthly meeting with a team member to ask how things are going. When employees believe you genuinely see their efforts, they will feel truly appreciated.

2. Give company recognition.
Everyone loves being recognized after a hard day of work. While an “Employee of the Month” might seem old-fashioned, the practice can hold a lot of weight in making employees feel valued. Add your own spin onto an employee of the month for a more creative, company-culture recognition system. Give out a prize for the recognized employee, share a personalized note or let the employees choose the winner themselves. When it comes down to it, a little recognition goes a long way toward making employees feel valued.

3. Share public appreciation.
Similar to company recognition—but with its own unique spin— is public appreciation. This is a great opportunity not only to make employees feel valued, but also connect with customers and show the “inside” of the company. Share a public post on social media, via email or direct mail highlighting a worker’s accomplishments and thanking them for their efforts. For example, do a video series with a few different employees through Facebook Live, sharing about the work they do, asking them why they love their job and thanking them.

4. Challenge their growth.
Every job can get a little boring at times. In those moments, employees can feel overqualified and underutilized. Show employees you see potential in them by giving them challenging projects and opportunities which will help them grow their skill sets. Be aware of your employees’ unique skills and consider which projects you can assign that will help develop these talents. By giving an employee a challenging task, you tell them, “I value your work, and I trust you to do a good job with this project.”

5. Ask for feedback.
Finally, the best way to make your employees feel appreciated is by truly respecting their feedback in the company. Workers have a unique perspective in a business—a genuine insider’s look at what works well, what could be improved and what should be forgotten altogether. When meeting with employees, ask for their honest feedback on various initiatives within the company, and listen to what they have to say. If possible, implement their ideas. Then, employees will truly feel connected to the company.

When employees aren’t valued, companies can face a high turnover rate, which costs money and can leave the organization struggling. Instead, keep these tips in mind to better appreciate the employees around you, so you can establish a strong team and a growing business.

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