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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Why Your Business Should Host a Webinar

Why Your Business Should Host a Webinar

The face of marketing is changing. You know it, your boss knows it and most importantly, your competition knows it. What has worked for years is different now, and new technological areas filled with marketing potential are popping up all over the place. Enter: the webinar. 

The number of online webinars hosted by small businesses has grown consistently over the past few years, and for good reasons. According to ReadyTalk, between 20-40% of webinar attendees become qualified leads. Overall, approximately 5% of webinar viewers will buy something from you, says Branded Solopreneur. And with the average number of webinar attendees at 148, that’s about 7 sales per webinar, which is not too shabby. There’s no doubt about it: webinars can increase your bottom line. Here’s why.

1. Position you as an expert.
Webinars build a wealth of credibility for the company by positioning you as a teacher with valuable information to share. No matter which industry topics you discuss, someone will listen. And when a person takes the time to watch, research and ask questions, they see you as an expert in that area. This expert position is extremely valuable because it ensures clients keep coming back to learn more and try out the products or services you recommend. 

2. Gain customers’ trust.
As an expert in your industry, you can easily gain customers’ trust. Hosting a webinar showcases the company’s expertise, knowledge and products, of course… but it can also demonstrate your values. The webinar gives customers the benefit of a human experience, allowing you to personally engage with the audience through the video and a Q&A session, which gains customers’ trust and encourages an emotional investment.

3. Reach a larger audience.
Of course, one of the biggest reasons webinars are such a great investment… they can reach a large audience! Webinars are online, which means literally anyone from all around the world could watch yours. And with a larger audience, you have a greater potential for leads and ultimate sales. While some marketing efforts are limited to a small range of people in your area, webinars can connect with practically anyone, anywhere.

4. Keep the audience engaged.
Unlike regular videos, webinars are recorded live. This means if someone shows up late, they miss part of the information. If they forget to come, they miss the whole thing. This ensures that viewership is actually people who want to engage, listen and learn. Unlike some marketing channels, webinar viewers are genuine leads. And with the ability to ask questions, vocalize opinions and respond, webinars keep your audience engaged the whole time.

5. Build business relationships.
Webinars also provide excellent networking opportunities for business relationships. Not only can you connect with the audience, but you can also meet with other top industry leaders. For instance, ask an industry expert to present a webinar on your platform. Or, as you build up your webinar portfolio, you might have another company or individual ask you to give the webinar on their platform. These business relationships are critical to company growth.

6. Make sales without selling.
Ultimately, the greatest beauty in webinars is their ability to make sales without actually selling. Webinars aren’t simply long-format pitches. They’re filled with useful information your customers want to know. And as your customers learn from you, trust you and rely on the information you provide, they will want to try your products and services. Sales without selling.

Marketing is changing quickly. If your business wants to dive deep into greater marketing potential, then consider hosting a webinar. Not only can you positively position the company, reach a larger audience and build better relationships with viewers, but you can even grow your bottom line. Give webinars a try to see how they work for you.

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