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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

December 3, 2018

How to Prep Your Marketing for the Holidays

Happy December! The holiday season is officially here, and for marketers, this means it’s time to prepare for the busiest shopping time of the year. This year, the 2018 holiday season boasts the longest-possible calendar difference between Thanksgiving and Christmas, with the maximum 32 days. For small businesses, it provides ample time to get on board the holiday train and market your products or services.

According to a study performed by National Retail Federation, Americans are predicted to spend more money on gifts in 2018 than 2017, with an expected increase of 4.3-4.8%. This results in approximately $720 billion! That’s a whole lot of potential revenue for a small business. Of course, holiday income doesn’t generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it… through marketing. Head into the season of sales with these tips for how to prep your marketing for the holidays.

1. Be active on mobile.
You’ve heard it before and you’ll hear it again: the future of marketing is mobile. According to comScore, users spend an average of 69% of media time on their smartphones. As you prepare for marketing this holiday season, be sure the business is able to compete in a mobile market. Update your website so it is easily accessible via mobile, be active on mobile social media accounts and consider how you can reach customers through their devices. 

2. Schedule promotions.
Next: have a plan in place for the weeks leading up to the holidays so you can schedule promotions accordingly. During this season, consumers are overwhelmed with advertisements, which means your efforts will go unnoticed unless they are planned intentionally. Schedule the weeks leading up to and through the holidays with promotions and goals, so you can take full advantage of the season.

3. Create holiday-themed giveaways.
Everyone loves a giveaway, and the holidays are no exception. Social sites tend to see an increase in traffic during the winter season as everyone heads indoors. Take advantage of this momentum by creating a holiday-themed giveaway as part of your marketing plan. For instance, try a “12 Days Giveaway,” or a follower contest for “Best Holiday Tree.” Center the giveaway around the holidays to make them appropriate and engaging.

4. Diversify the holidays.
There are a variety of different holidays to market with during the winter months. While Christmas and Hanukkah tend to be the most popular, holidays like Kwanzaa, New Years and Super Saturday can also see sales. Diversify your holiday marketing this year by focusing on holidays big and small this season. 

5. Master the CTA.
Finally, use the holiday season as an opportunity to master an effective Call to Action (CTA). For many marketing campaigns, their downfall comes in the form of a weak CTA. A CTA bridges the gap between the marketing and the sale, so make sure your calls to action are strong, direct and clear. Once the customer views the advertisement or message, what do you want them to do? Get creative with your calls to action this holiday season to increase sales.

The holiday season is here, which means marketers should be ready to jump on board and ride the train through the end of the year. Be sure to use these tips as you prepare marketing efforts to take advantage of the biggest shopping season of the year.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

December 3, 2018

How to Prep Your Marketing for the Holidays

Happy December! The holiday season is officially here, and for marketers, this means it’s time to prepare for the busiest shopping time of the year. This year, the 2018 holiday season boasts the longest-possible calendar difference between Thanksgiving and Christmas, with the maximum 32 days. For small businesses, it provides ample time to get on board the holiday train and market your products or services.

According to a study performed by National Retail Federation, Americans are predicted to spend more money on gifts in 2018 than 2017, with an expected increase of 4.3-4.8%. This results in approximately $720 billion! That’s a whole lot of potential revenue for a small business. Of course, holiday income doesn’t generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it… through marketing. Head into the season of sales with these tips for how to prep your marketing for the holidays.

1. Be active on mobile.
You’ve heard it before and you’ll hear it again: the future of marketing is mobile. According to comScore, users spend an average of 69% of media time on their smartphones. As you prepare for marketing this holiday season, be sure the business is able to compete in a mobile market. Update your website so it is easily accessible via mobile, be active on mobile social media accounts and consider how you can reach customers through their devices. 

2. Schedule promotions.
Next: have a plan in place for the weeks leading up to the holidays so you can schedule promotions accordingly. During this season, consumers are overwhelmed with advertisements, which means your efforts will go unnoticed unless they are planned intentionally. Schedule the weeks leading up to and through the holidays with promotions and goals, so you can take full advantage of the season.

3. Create holiday-themed giveaways.
Everyone loves a giveaway, and the holidays are no exception. Social sites tend to see an increase in traffic during the winter season as everyone heads indoors. Take advantage of this momentum by creating a holiday-themed giveaway as part of your marketing plan. For instance, try a “12 Days Giveaway,” or a follower contest for “Best Holiday Tree.” Center the giveaway around the holidays to make them appropriate and engaging.

4. Diversify the holidays.
There are a variety of different holidays to market with during the winter months. While Christmas and Hanukkah tend to be the most popular, holidays like Kwanzaa, New Years and Super Saturday can also see sales. Diversify your holiday marketing this year by focusing on holidays big and small this season. 

5. Master the CTA.
Finally, use the holiday season as an opportunity to master an effective Call to Action (CTA). For many marketing campaigns, their downfall comes in the form of a weak CTA. A CTA bridges the gap between the marketing and the sale, so make sure your calls to action are strong, direct and clear. Once the customer views the advertisement or message, what do you want them to do? Get creative with your calls to action this holiday season to increase sales.

The holiday season is here, which means marketers should be ready to jump on board and ride the train through the end of the year. Be sure to use these tips as you prepare marketing efforts to take advantage of the biggest shopping season of the year.

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