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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Keep Sales Going After Independence Day

How to Keep Sales Going After Independence Day

So, you have your marketing reminders in place for the Fourth of July. You know all about embracing social media, writing blogs and running sales. With a whole lot of effort and a little luck, Independence Day will provide a plethora of new customers and sales for your business. But, what do you do to keep those sales going after the holiday is over?

The Fourth of July is just a few days away, and chances are you already have your marketing and advertising strategies in place. But, if you want your sales to stay successful after Independence Day, then you’re going to need a second strategy to implement once the day comes to an end. Today we dive into how to keep sales going after Independence Day.

1. Run an after-holiday special.
What’s a great way to keep the momentum going after your Fourth of July sales? Keep the sales going! Run an after-holiday special for customers to come and enjoy if they missed out on the Independence Day deals. These don’t have to be the same as your Fourth of July sales, but they should still make the customer feel valued. Come up with a unique and clever way to market the deals as you finish out the Fourth of July and head into the end of summer.

2. Keep up with social media.
If you upped your social media efforts during the Fourth of July, don’t back down now. Social media should be an integral component of your marketing strategy, both during holidays and in between them. Use this time as a way to relate with followers and get them excited about the next big sales coming up. According to an article in Forbes, 84% of online shoppers refer to at least one social media site for recommendations before shopping online. If you want your social media marketing to drive revenue, then you must be constantly connecting.

3. Make the most of data.
As your sales peak during this week with the Fourth of July, be sure to capture as much consumer data as possible, such as names, email addresses and demographics. While traffic is higher than normal, take advantage of the future marketing boom. Then, after the holiday passes, make the most out of the data you collected by running targeted marketing campaigns in order to better connect with your consumer base. Holidays are an ideal time to capture as much information about your market as possible; use this information to your advantage as you move out of the holiday season.

4. Refresh your inventory.
While running new sales are definitely effective, they’re even more effective when promoted alongside new inventory. No one wants a “bargain” or discount on whatever was left over after the Fourth of July. Instead, surprise your customers with the next best thing by providing fresh and exciting inventory. Look ahead to the next season and get a jump start on the sales by offering new promotions and deals for new inventory. Customers will love being the first to get a good deal on a fresh new item.

5. Don’t keep quiet.
Finally, as the Fourth of July winds down toward the end of the week, the most important thing to keep in mind is to not keep quiet. We get it: the holidays are hard. They’re a lot of work in marketing, and can definitely wear you out. But when all the other business are taking a break, now is the time to make some noise. If you find a way to draw attention to the business while everyone else goes quiet, your revenue will grow substantially. Keep the marketing momentum going post-Fourth of July and the business will continue to grow, too.

When marketed correctly, the Fourth of July can be a major money-maker for businesses. However, after the holiday ends, there can sometimes be a dry spell between the beginning of July and the start of the school year. Instead, keep your sales going after Independence Day by taking advantage of these marketing ideas, and see how your business continues to expand throughout the end of the summer season.

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