Skip to main content

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Prepare for Summer Marketing

How to Prepare for Summer Marketing

When it comes to marketing for a small business, you’re constantly looking ahead to what’s just around the corner. You’re a season ahead of everybody else, ready for the next big thing in marketing to come around so you can take advantage of it. And with spring coming to an end and summer quickly approaching, you’re gearing up for a summer of marketing mayhem.

We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.

1. Embrace the heat.
If you haven’t noticed, the summertime can get a little toasty. When it comes to marketing for your small business, consider this an advantage. Embrace the heat by tying your sales, promotions and marketing to the temperature outside. For instance, “Pay the temperature! Every time the temp outside goes over 100, take an extra 10% off these select items.”

2. Get outside.
With the heat comes the perfect opportunity to get outside and promote the business at outdoor events. After all, if consumers are outside, then you should be, too. Take your storefront or online store outside by participating in events like street fairs, block parties or festivals. You could even give pop-ups a try, and pop up with promotions at places you know customers will be during the long summer days.

3. Hit the holidays.
There are plenty of holidays to celebrate and embrace over the upcoming summer months. Whether it’s Flag Day, Father’s Day, the Fourth of July or Back to School season, be sure to hit the holidays with your summer marketing tactics. Use email marketing beforehand, social media marketing on the holiday and follow up with print marketing to tell your customers about special holiday deals and promotions.

4. Snap some pics.
When it comes to summer, the grass is green, the sky is blue and people are happy. What better time is there to snap pictures you can use for promoting your small business? Summer is the ideal time to engage with social media sites such as Facebook, Twitter, Instagram and LinkedIn, because of all the beautiful photos you can share. Share pictures from your business, from the community or from customers to reach out to clients and engage with them on their level.

5. Enjoy local events.
While you’re out and about enjoying the sunshine, be sure your business gets involved with local events in the community. Use fairs, concerts and other community events to get your business in front of a large, captive audience. Or, see how your business can show support in the community—such as sponsoring a sports team—to bring exposure to the brand and demonstrate how much you care.

6. Sell summer sales.
Of course, summer is the perfect time to embrace those sizzling summer sales. People will be on the lookout for sales throughout the summertime, so be sure to keep your business top of mind by having a fresh sale ready to go at any given moment.

7. Go guerrilla.
Finally, use the beautiful summer weather to go guerrilla with your marketing efforts. For instance, if you have a brick and mortar storefront, why not try chalking the outside sidewalk? Guerrilla marketing is a unique and creative way to market your business that catches consumers’ eyes and draws them in.

Summer will be soon be here, as will summer marketing. Make sure you’re prepared with these tip top ideas for summer marketing. Embrace the heat and give these ideas a try to see how your business can grow this summer.

Powered by PrinterPresence