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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Ways to Market on Mother's Day

5 Ways to Market on Mother's Day

As a marketer or small business owner, you know firsthand how many marketing opportunities the season of Spring brings with it. From St. Patrick’s Day, to Easter, all the way to graduation and wedding season, the months of Spring provide a variety of opportunities to connect with your target audience and share your valuable product or service with them.

One such holiday is Mother’s Day! Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives. If you want to learn more about marketing this week, we can help you get started. Here are five ways to market on Mother’s Day.

1. Build a Mother’s Day bundle.
One of the simplest ways to market on Mother’s Day is through an exclusive, promotional Mother’s Day bundle. Bundle some of your best products or services together to offer as a Mother’s Day gift for customers. This can be anything from a discounted price, to including a free gift or even offering one-time-only services. Consider how you can put together a bundle of products or services and then spin it in a way that connects with your consumers during their Mother’s Day endeavors.

2. Offer discounts for kids.
What’s a key component of motherhood? Children. Then what better way to appeal to mothers on Mother’s Day than by offering discounts for their kids? Many kids will save up their allowances in order to buy something special for their mom, but will often feel disheartened if they can’t afford anything they want to give. Reach out and connect with kids and their moms by offering a special discount for the “this age or younger” range. Or, pick out a few products and services and include them in a “kids section” at a more affordable price for the little ones.

3. Share on social media.
Holidays like Mother’s Day are also the perfect opportunity to connect with your audience on a personal level and show them a deeper look at your brand. Share about the holiday on your business social media platforms. Wish your followers a happy Mother’s Day, post a “throwback” picture of an employee with his or her mom or interview a team member by asking questions about his or her mother. Posts like these engage with your audience on something they know and care about firsthand—their mothers. It’s also a fun and entertaining way to build up your brand as a personal and trustworthy business.

4. Host a photo contest.
If you want to take your social media efforts even a step further, host a photo contest among your followers to see who can share the best, funniest or biggest “fail” Mother’s Day picture. Offer up a small prize in honor of Mother’s Day and get your followers engaging with their brand and sharing with their followers. Photo contests on social media are the perfect way to encourage current and potential customers to share about your brand on their personal pages, thus furthering your marketing reach even more across various profiles and friends lists.

5. Give a free gift for moms.
Finally, this one’s pretty simple: give a free gift for moms. After all, Mother’s Day is all about saying thank you to the mothers in our lives. Show how your brand appreciates moms by offering up a free gift—either a product, service or even something outside of the business—and encouraging moms and their families to come in claim it. Giving a free gift is also a great opportunity to attract new customers who could potentially continue their business with you well into the future.

This Mother’s Day, embrace the Spring season by reaching out to moms and engaging them with your brand. Try out some of these tactics to see how you can market on Mother’s Day to grow your business.

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