Skip to main content

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Why Your Business Should Have a Twitter

With the latest trends in technology taking off, businesses need to be on social media. Social media marketing is becoming more and more ingrained in marketing itself, and has become an almost vital component of any business’s marketing efforts. By this point, you know about the big one: Facebook. Companies need Facebook pages if they want any sort of online presence that can reach out to clients.

But have you ever considered Facebook’s slightly smaller, crazy cousin, Twitter? According to Statista, as of Quarter Four in 2017, Twitter boasted approximately 330 million monthly active users. While Twitter might be smaller than the social media giant Facebook, it’s definitely something worth attention. Today dive into why your business should have a Twitter.

1. Your customers are on Twitter.
Why should your business be on Twitter? Simple answer: everyone is doing it. And in marketing, if everyone is doing it, it probably means it’s working. Like we said, Twitter already has 330 million monthly active users. These users are informed influencers, and ultimately, customers. As we move forward into 2018, more and more businesses are acknowledging this.

According to Brandwatch, as of December 2017, 65.8% of U.S. companies with 100+ employees use Twitter for their marketing efforts. Twitter is the perfect platform to meet customers—especially the younger, upcoming generations—exactly where they’re at, engage with them and even have entire conversations through the social platform. If customers are on Twitter, then you should be, too.

2. People want to see product updates.
Not only are your customers on Twitter, but they expect businesses to be on Twitter, as well. In the article Top 10 Reasons Your Brand Needs To Be On Twitter by Forbes, the author cited Twitter itself, claiming that 74% of people who follow a brand on Twitter do so in order to receive the latest product updates. Customers want to know when a business will release new products, and then, Twitter users are even more likely to buy them.

3. Increase short- and long-term sales.
Which brings us here. The same article in Forbes states 72% of Twitter users are more likely to make a future purchase after following or engaging with a brand through the platform. When users seek out your brand on Twitter, it indicates their interest in the products or services. By connecting with users through Tweets, replies and even direct messages, it helps keep a brand top-of-mind, increasing both short- and long-term sales.

According to Adobe’s 2014 Social Intelligence Report, the average business revenue per visit from Twitter is approximately $0.62. While this might not be quite as much as Facebook ($1.24), it’s still a huge source of long-term sales for the business.

4. Utilize free marketing.
And finally, why should a business be on Twitter? Because it’s free marketing, of course! Twitter is the perfect fast-pace marketing, advertising and networking tool for a business, engaging with customers through a platform they’re already utilizing. In 2017, Brandwatch also found that the average Twitter user follows five businesses. Five. Now is the perfect time to take advantage of Twitter’s growing popularity by using its impactful—and free—marketing services.

If your business isn’t on Twitter yet, it should be. Give it a shot as we head into Quarter Two of 2018 and see how it can influence your marketing efforts and help grow the business.

Powered by PrinterPresence