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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Steps to Creating the Perfect Infographic

5 Steps to Creating the Perfect Infographic

According to TIME, the average human attention span is only eight seconds long. Compare this to the goldfish at nine seconds. Eight seconds. That’s how much time marketers have to grab consumers’ attention and drive engagement. When it comes to marketing online, the time can be cut even shorter.

For online marketing, the simpler, the better. Online consumers typically have a very low tolerance for long, drawn-out content that isn’t aesthetically appealing. The easier content is to consume, the better conversion rates will be for online marketers. Cue: the infographic. Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. But, how do marketers create infographics? Today we share five steps to creating the perfect infographic.

1. Decide what you want to say.
First and foremost, decide what you want your infographic to be about. You don’t want to just throw together random information and hope it finds cohesiveness. Consider the story you want to tell in your marketing. What do you want consumers to know about your brand, and how can this infographic tell them that? For example, a professional marketing company might want to position its brand as the expert on all things related to online marketing. So, their infographic could share insightful information on how online marketing differs across different media, such as a desktop computer, tablet or smartphone. An infographic like this tells an interesting story for consumers, while simultaneously benefitting the brand that created it.

2. Collect your information.
Once you have an idea about what you want your infographic to say, collect the data and information necessary to say it. This part is important: do not shape information to fit what you want to say; rather, shape your thoughts to fit the information. The last thing you want is for your infographic to appear biased or even untrue. If you find data which strongly contradicts what you hoped to say, then reconsider your position on a topic. Find valuable, research-driven insight to include in your infographic, from sources worth citing.

3. Choose a template.
Next, choose an infographic template to display your information on. There are a variety of different templates to choose from, everything from office applications on your computer to online tools such as Visme, Google Charts or Piktochart. Research different sources beforehand to find ones which fit your brand, desired story or even your budget. Or, if you have a graphic designer handy, skip the template and draft your own infographic from scratch. This allows you to completely customize the infographic exactly to your own parameters.

4. Customize your content.
Whether or not you choose to utilize a template, the next step is to customize the content for your infographic. Here’s where you include all of the information and data you gathered, but in a simplified, easily digestible way. The infographic should tell a story one simple sentence (or less) at a time, from Point A, to Point B, all the way down to Point Z. Make sure your content is easy to understand, while at the same time sharing significant information consumers should know. Look up additional infographics online for ideas for how best to simplify your content.

5. Share the infographic.
Finally, once your infographic is created, saved and ready to go, it’s time to share! Use your infographic as a source of content to promote your brand, through your website, blog, social media or email marketing. Share the infographic with current or potential clients as a way to promote your services and establish your brand as the expert in your field.

When it comes to online marketing, infographics are extremely valuable. Though they may seem difficult to create, they don’t have to be. Follow these five simple steps the next time you want to create the perfect infographic to grow your brand.

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