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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

6 Steps to Creating a Social Media Strategy

6 Steps to Creating a Social Media Strategy

So, you heard you need to be present on social media. At first, things were going pretty well. But then, they slowed down; and now, you have no idea what to post anymore. Worse yet, you forget to post, or no one on your team has the time or capacity to take it over. So your accounts just sit there, with no one monitoring them.

Sound familiar? All too often, businesses try to jumpstart their social media marketing, but after just a few months, keeping up to date falls to the wayside. How can you ensure social media accounts stay active and engaged? Simple—through a social media strategy guide. Outlining a strategic plan will boost engagement on social media, make sure posting gets done and grow your network. Unsure where to start? We have you covered.

1. Write things down.
A real guide offers an actual vision for your social media marketing and how you can grow. The first step to accomplishing this is to simply write it down. When you write down your plan, you can stick to it, rather than hoping to accomplish your goals along the way. Create a shared document for your team where members can add, edit and collaborate on your strategy in order to make it as effective as possible.

2. Audit your current presence.
Get started by auditing your current presence online. For example, record what social media platforms your organization has an account through. How many followers do you currently have? How many average number of likes do you receive on posts? These are important questions to ask and record the answers to, because once you know where your personal or business presence starts, you will be able to establish more realistic goals for the future.

3. Establish your goals… and how to get there.
Next up, clearly outline and establish the goals you have for social media. If you currently have 100 likes on Facebook, perhaps you want to reach 300 likes by next month. Whatever your goals, make sure they are S.M.A.R.T., Specific, Measurable, Attainable, Relevant and Time-Bound.When your goals are SMART and you clearly outline your plan on achieving them, you will be more likely to accomplish them and grow your social media presence.

4. Create a timeline.
With your SMART goals, establish a timeline. Set an end date you want your major goals to be accomplished by… say, six months from now. With this day in mind, set up a timeline for the next six months with smaller, easier goals to accomplish which lead to your ultimate objective. Construct a weekly calendar your team can work from. Perhaps Mondays at 8:00 a.m., share a motivational quote across all your accounts. This serves as a “content calendar.” Once you have this to work from, coming up with ideas on what to consistently post becomes easier.

5. Choose your tools.
Next up, choose the best social media scheduling tools. Perhaps you simply want to go into your accounts themselves and post. This can definitely be an option, but can become tedious when you constantly have to remember to “go to Facebook at this time on this day to share this post.” Instead, you can use online tools which link to your account and can schedule automatic posts out in advance. Some of these tools include apps like Hootsuite, Buffer and Sprout Social.

6. Assign the job.
Finally the last, but maybe most difficult, step: assigning the job to a team member. If you put your social media strategy together, but do not have anyone to make sure it goes into effect, then your chances of it actually being successful are extremely low. Be sure to assign one person or a team to the task of actually creating the social media content and scheduling it. This way, you can be confident your social media presence will be a consistent priority.

Social media marketing may seem like a daunting task to accomplish, but with enough planning, you can create a strong social media strategy guide to use in the implementation process. Try it out and watch as your social media presence strengthens and your network expands.

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