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October 2, 2017

13 Spooky Good October Marketing Ideas

Happy October! This month is known for many qualities: cool fall weather, pumpkin carvings and the ever-favored hayrack rides. October is perfect for apple picking, big sweatshirts and toasty hot chocolate as we prepare for the cold winter ahead.

For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow the organization. Are you feeling stumped on how to market this October? Check out our 13 ideas to get started marketing and growing this month.

1. Hold a costume contest. Because who doesn’t love a good old fashioned costume contest during October, right? It gets customers engaged, having fun and intrigued with your business.

2. Sponsor a Halloween event. If you’re not into the costume contest idea, a simple Halloween event is always a good route to go.

3. Offer an Oktoberfest beer special. Keep it family friendly, of course. Unless that’s not your style. In which case, go all out.

4. Share a pumpkin carving contest. Probably the family friendlier option. Pumpkin carving is a great way to share your business with others while still offering a great time this fall.

5. Decorate your store front. Go all out and have some fun with decorations this month.

6. Spook-ify your marketing efforts. Whether it’s an email, direct mail piece or social media post, get into the spooky spirit this October with some design efforts.

7. Support a fall sports team. There are lots of popular sports during the fall. See if you can sponsor a team to engage with the community and show your caring side.

8. Get creative on holidays. Halloween isn’t the only holiday this month. Get a little creative with the holidays during October to stand out from the crowd. For example, have you heard about Sweetest Day, October 21st?

9. Engage in a trivia contest. Everybody loves a riveting round of trivia. Offer up your location or get involved with a local contest to network in the community.

10. Give away Halloween goodies. More than just candy, giving away Halloween goodies is a spooky way to interact with customers and remind them of your business.

11. Do trick or treating. Whether it’s handing out business cards with candy or keeping your storefront open, trick or treating is a great marketing opportunity.

12. Offer early Black Friday specials. Black Friday isn’t for another month, but you can get ahead of the curve by offering some “early” specials in October.

13. Give back to a cause. October is an awesome month to support various causes in your community (e.g. Breast Cancer Awareness Month, Domestic Violence Awareness Month, National Diabetes Month). Give back to a cause this October and increase marketing efforts.

This month, use October to jumpstart your marketing efforts into the end of the year. Try out some of these tips to share your mission and grow your personal or professional business.

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In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.

October 2, 2017

13 Spooky Good October Marketing Ideas