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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Father's Day Marketing Ideas

5 Father's Day Marketing Ideas

Father’s Day is just around the corner on Sunday, June 18th. On this day, we celebrate the men in our lives who have filled the role of “Dad” and have been strong, kind, loving and positive role models for their children.

For small businesses and professional workers, this day is a huge opportunity to reach out to dads and their families through marketing and advertising efforts. When you engage with potential customers on a day and topic they care about, you connect with them on their level and make them feel more inclined to get involved with the business.

How can you get involved in this week’s marketing opportunities? Here are five Father’s Day Marketing ideas to get started on promoting products or services.

1. Run a photo contest.
When it comes to fun holiday campaigns, we’ve got two words: social media. Social networking platforms offer a great opportunity for businesses to interact one-on-one with potential clients and current customers. And what better way to get customers involved than a photo contest?

Reach out to your follower base and ask them to share pictures of their dad, memories with their dad or the funniest dad story they can think of. Have them use a hashtag or tag the business in the picture so you can be sure to track and engage with the posts. Set a time limit for the photo contest (e.g. “Share your picture by midnight tonight to enter!”) and at the end, choose a winner to give away a free gift. Your business will get plenty of promotion, and customers will have fun while feeling engaged and potentially winning a prize.

2. Advertise dad products.
Of course, for Father’s Day, be sure to advertise all the dad products you have. Even if a product or service isn’t particularly “father-centered,” there’s still a way to spin it for Father’s Day. For example, a paper company may offer, “Give Dad the professional look this Father’s Day by trying out some of our individually-designed business cards.” Talk about the dad products you have and promote them as much as you can.

3. Offer a sale.
With the dad products comes the dad sale. Even if all you can offer is a small promotion, customers will still feel more inclined to stop by and check it out. Put your dad products on sale, or put multiple items on sale to “Include the whole family!” For Father’s Day, lots of people will be out and about celebrating, so use this as a chance to drive foot traffic to the small business.

4. Give a gift with purchase.
In addition to sales, consider offering a small Father’s Day gift with purchase to really incentivize customers. The gift should somehow be related to both Father’s Day and the business. For example, a store may give out a “Dad Survival Kit” with a purchase, including stress ball, duct tape and glue—all the key ingredients for any successful dad.

5. Host an event.
Finally, drive sales into the business by hosting an event this Father’s Day. Try getting together a group of small businesses to host a block party or barbecue to celebrate the neighborhood dads. Spread the word through email marketing or social media. When customers are involved in a fun, everyday manner, they’ll remember the business and come back later.

This Father’s Day, try out some of these marketing ideas to celebrate the dads in your community, promote a small business and build professional relationships. Most importantly, use the day to enjoy family and honor the dads in your life.

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