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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Getting Groovy with GIFs

Getting Groovy with GIFs

If your business has examined the world of meme marketing, then you’ve probably encountered the meme’s crazy cousin: the animated GIF. GIFs have dominated the world of online memes for some time, and marketers have started picking up on it.

A GIF (pronounced with either hard G or soft G) shows a series of still image frames which have been coded into a single file. How can a small business use GIFs to promote its brand and draw in customers? Today we’re going to take a look at how your marketing can get groovy with GIFs.

Where did the GIF come from?
The animated GIF has actually been around for some time. It was first introduced by Steve Wilhite of CompuServe in 1987 as a way to present a moving image. GIF stands for Graphics Interchange Format. During the 2000s, the animated GIF lost some popularity, but then made a comeback as people realized how they could feature them in unique and interesting ways. Twenty-nine years later, the GIF remains relevant and growing.

Why should a business consider using GIFs?
There’s lots of ways a company can implement GIFs, from personal blogs, to social networking platforms, to even (some) presentations and productions. If you’re unsure if your organization should implement a GIF marketing strategy, check out these benefits animated GIFs can offer:

  • They’re easy to consume. In today’s technological age, it’s tough to capture customers’ attention and retain interest. Video tells a powerful story which a still image cannot, but can sometimes be too long to keep viewers’ attention; still images keep attention but can’t tell the same type of story. The GIF, on the other hand, offers a hybrid between a still image and video. Consumers can engage with the format quickly (like a picture), but still extract a lesson from the highlighted movement (like a video).
  • They serve as a call to action. Because of the integrated movement of a GIF, they can easily serve as a call to action for your business, guiding the viewer’s eye along a specific path without being obtrusive.
  • They’re effective. According to Visually, without visuals, people only remember 20% of what they read. Visuals are vital to your marketing cause, now more than ever. GIFs help enhance your brand with visual content which proves engaging, interactive and interesting, for less than the cost of video production, but with greater ROI than images.
  • They speak the Internet’s language. Finally, GIFs demonstrate a way to bring your marketing efforts into the 21st century, because they speak the Internet’s language. The short, looping, silent moving images have pervaded the Internet to become a universally understood visual language of their own. They’ve become part of Internet culture, mobile-friendly and have huge integration on social networking sites. If your business wants to market online, GIFs will get you started.

How can I get started?
Fortunately, GIFs are pretty easy to make on your own. All you need is a series of still images (frames) which can be compiled together. These can be photographs you take yourself, clipart or files created in Photoshop. Make sure you know what set of images you will be using and how, together, they will convey your message. Once you’re ready to go, there are a couple of online tools that can compile it all for you: MakeAGif, Giphy, Imgflip and EZ Gif to name a few.

If your small business wants to boost marketing efforts and demonstrate your brand, GIFs are a great step to take. Whether you say GIF or JIF, these eye-catching, quick-moving images will show the company’s fun side, and boost product or service sales.

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