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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

'Tis the Season: How Giving Leads to Growing

‘Tis the season of giving, but for your small business, that might be easier said than done. After all, if you’re intent on growing your business, you need to save all the money you can, right? Actually, in some cases, this may not be the best maneuver.

Turns out, being philanthropic with your business can actually lend itself quite nicely to promoting your brand and growing your consumer base. And how? Check out these quick tips on how giving back this holiday season can actually grow your business later on.

Giving showcases your brand.
First and foremost, giving to local charities in your community showcases your business brand in a positive light. Whether it’s sponsoring a local sporting event, donating to a nonprofit organization or volunteering your time, giving allows your business to give back while showing off… just a little.

When your business is out and involved in the community in a positive way, it draws consumers to your image, and shows them you’re a company that cares. Consider giving as a significant return on investment. Your business invests in helping others, and you get free publicity in return. Sounds like a great deal to grow your brand name.

Giving is tax deductible.
That’s right, supporting a charity is often a tax deductible endeavor for your business. Donations which are often tax deductible include sponsorships of local charities or events, inventory or services donations and of course, cash donations.

Generally, your business can benefit from deductions on charitable donations of up to 50% of your Adjusted Gross Income. Of course, before jumping into the giving season, be sure to check on what is tax deductible in your community and how this would fit into your business tax plan.

Giving motivates employees.
If your business wants to boost employee morale and encourage involvement, try giving back to the community. In the last few years, employee perks have escalated to new heights, and community involvement is often something the most qualified employees look for in their company search.

By offering volunteering opportunities and encouraging giving as part of your business mission statement, your company will be able to attract the right employees who not only work hard, but have giving hearts. Gain and retain more employees by giving back in your community.

Giving gains customers.
Most importantly, customers are more attracted to companies who show they care for the community. Your business can do some research in the local community to find what causes are most attractive to the population, then show your involvement by giving back. Not only will customers like your philanthropic side, but they’ll feel more comfortable trusting an organization they’ve already seen in the community. Giving not only builds stronger relationships with current customers, but it helps attract new customers as well.

This holiday season, get your business in on the action by giving back to charitable efforts in your community. Plant the seed for your small business now and watch as it grows your company even more later on.

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