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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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  • Don't lose sleep over your project. Get an accurate quote and rest easy.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

December 12, 2016

Mobile Marketing: 2017 Business Trends

When it comes to marketing for your small business, it pays to be ahead of the curve. 2016 is coming to a close, and 2017 is just around the corner. The holiday season will soon be here and gone, and you need to be prepared for the next step in your marketing campaign.

How can your company get a jump start on the New Year? Check out these mobile marketing trends for 2017 that your small business can take advantage of today.

Responsive is where it’s at.
The greatest marketing trend of 2017: a responsive website design. Responsiveness means a site automatically adjusts its viewing options to fit the screen it’s on; for example, a computer screen versus a cell phone screen. A responsive website will shrink down its content automatically to easily be viewed and managed on whatever source it’s being viewed on.

For your small business moving in to 2017, be sure your website and online marketing materials are all responsive and mobile-friendly. Now more than ever consumers are viewing, researching and purchasing materials from their cellular devices.

In addition, the search platform Google is implementing favorable searches geared towards those websites with responsive design; meaning, if your website is responsive, the more likely you are to show up at the top of a search engine list. Keep your small business at the top of consumers’ lists by going responsive.

Pay online and skip the line.
With an online responsive design comes integrated online payments for your small business website. More than ever, consumers are feeling more comfortable using online payment options. For your marketing efforts, an integral part is ensuring customers don’t have to leave your site to purchase any of your services or products. With an integrated online payment system, consumers will be able to access it directly from their mobile phone, lending to a more user-friendly experience, and increasing the likelihood of a returning customer.

There’s an app for that.
If your business really wants to get ahead of the curve for 2017 marketing trends, consider investing in an app for your company. Customers will be able to download the app to their mobile devices and access your business quickly and easily, without having to navigate the Internet. An app lends itself nicely to an even more direct line between you and potential clients. A business app increases engagement with your audience, provides important customer data and grows awareness for your brand.

Don’t forget to text.
While you’re creating an app for your small business, why not consider reaching out to customers directly via text? Create a database of potential or current clients and their phone numbers that are willing to be reached. Then, reach out to them personally by sending text promotions, current business news or special deals. Texting shows personal engagement with your customers and is an easy way to promote your brand directly to specific audience members.

This holiday season, set your small business up for success in the New Year. Get ahead of the curve by checking out these successful marketing trends for 2017, then watch as your business goes from the giving season to the growing season.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

December 12, 2016

Mobile Marketing: 2017 Business Trends

When it comes to marketing for your small business, it pays to be ahead of the curve. 2016 is coming to a close, and 2017 is just around the corner. The holiday season will soon be here and gone, and you need to be prepared for the next step in your marketing campaign.

How can your company get a jump start on the New Year? Check out these mobile marketing trends for 2017 that your small business can take advantage of today.

Responsive is where it’s at.
The greatest marketing trend of 2017: a responsive website design. Responsiveness means a site automatically adjusts its viewing options to fit the screen it’s on; for example, a computer screen versus a cell phone screen. A responsive website will shrink down its content automatically to easily be viewed and managed on whatever source it’s being viewed on.

For your small business moving in to 2017, be sure your website and online marketing materials are all responsive and mobile-friendly. Now more than ever consumers are viewing, researching and purchasing materials from their cellular devices.

In addition, the search platform Google is implementing favorable searches geared towards those websites with responsive design; meaning, if your website is responsive, the more likely you are to show up at the top of a search engine list. Keep your small business at the top of consumers’ lists by going responsive.

Pay online and skip the line.
With an online responsive design comes integrated online payments for your small business website. More than ever, consumers are feeling more comfortable using online payment options. For your marketing efforts, an integral part is ensuring customers don’t have to leave your site to purchase any of your services or products. With an integrated online payment system, consumers will be able to access it directly from their mobile phone, lending to a more user-friendly experience, and increasing the likelihood of a returning customer.

There’s an app for that.
If your business really wants to get ahead of the curve for 2017 marketing trends, consider investing in an app for your company. Customers will be able to download the app to their mobile devices and access your business quickly and easily, without having to navigate the Internet. An app lends itself nicely to an even more direct line between you and potential clients. A business app increases engagement with your audience, provides important customer data and grows awareness for your brand.

Don’t forget to text.
While you’re creating an app for your small business, why not consider reaching out to customers directly via text? Create a database of potential or current clients and their phone numbers that are willing to be reached. Then, reach out to them personally by sending text promotions, current business news or special deals. Texting shows personal engagement with your customers and is an easy way to promote your brand directly to specific audience members.

This holiday season, set your small business up for success in the New Year. Get ahead of the curve by checking out these successful marketing trends for 2017, then watch as your business goes from the giving season to the growing season.

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