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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

October 24, 2016

Why Your Business Should Consider SEO

SEO. You’ve heard the term, you know it has something to do with marketing, but you’re still not quite sure why your business should worry about it. Is SEO important? Do you even need it?

Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable. But, what exactly is SEO, and what is it used for? Well, today we’re going to find out.

What is SEO?
SEO stands for search engine optimization—a set of guidelines a website can follow in order to optimize it for search engines, thus improving the website’s rankings. This means the better your website’s SEO, the higher you will be on a search engine’s rankings list.

Take Google for instance. When you use Google to search a topic online, its search engine looks through every website to try and find something meeting that criteria, then compiles a list of the most relevant material. The better optimized your website is, the more likely you are to be at the top of that list, and the more likely you are to get traffic on your website.

Why is it important?
Provides Credibility
When consumers search for material online, they trust sources which appear towards the top of a search engine ranking. The farther down the list they go, the less credible sources seem. If your business appears at the top of these lists, consumers will trust your company.

Boosts Traffic
While website traffic itself doesn’t increase your business earnings, it does increase the probability of earnings. When your website is closer to the top of search engines, your business will receive more traffic, in return increasing the number of customers.

Has a High ROI
Like many internet marketing strategies, SEO has a high return on investment. Unlike traditional marketing and advertisements, SEO is an inbound marketing strategy, meaning you only market to people who are looking for your products or service. You don’t have to first convince them they need your product, you just have to convince them your business is the best. This means for a small initial investment, your business can continue to get returns long after.

Gives Customer Insight
With an SEO analytics tool, your business can receive valuable insight on what your customers are searching, how they browse, their word choice, when they’re most active, the region they live in, everything. When SEO gives your business information such as this, you can continue to use it in other marketing strategies, both online and off.

How can you apply it?
Your company can start utilizing SEO right now! Many marketing companies offer SEO programs and materials your business can use to boost search engine rankings. Whether it’s on your website, blog or downloadable materials, SEO can be applied throughout your online presence to increase your rankings.

When it comes to marketing online for your small business, be sure to consider and take advantage of search engine optimization. When your company proves to be at the top of its field (and the top of the search list) your website traffic will increase and your business will grow because of it.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

October 24, 2016

Why Your Business Should Consider SEO

SEO. You’ve heard the term, you know it has something to do with marketing, but you’re still not quite sure why your business should worry about it. Is SEO important? Do you even need it?

Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable. But, what exactly is SEO, and what is it used for? Well, today we’re going to find out.

What is SEO?
SEO stands for search engine optimization—a set of guidelines a website can follow in order to optimize it for search engines, thus improving the website’s rankings. This means the better your website’s SEO, the higher you will be on a search engine’s rankings list.

Take Google for instance. When you use Google to search a topic online, its search engine looks through every website to try and find something meeting that criteria, then compiles a list of the most relevant material. The better optimized your website is, the more likely you are to be at the top of that list, and the more likely you are to get traffic on your website.

Why is it important?
Provides Credibility
When consumers search for material online, they trust sources which appear towards the top of a search engine ranking. The farther down the list they go, the less credible sources seem. If your business appears at the top of these lists, consumers will trust your company.

Boosts Traffic
While website traffic itself doesn’t increase your business earnings, it does increase the probability of earnings. When your website is closer to the top of search engines, your business will receive more traffic, in return increasing the number of customers.

Has a High ROI
Like many internet marketing strategies, SEO has a high return on investment. Unlike traditional marketing and advertisements, SEO is an inbound marketing strategy, meaning you only market to people who are looking for your products or service. You don’t have to first convince them they need your product, you just have to convince them your business is the best. This means for a small initial investment, your business can continue to get returns long after.

Gives Customer Insight
With an SEO analytics tool, your business can receive valuable insight on what your customers are searching, how they browse, their word choice, when they’re most active, the region they live in, everything. When SEO gives your business information such as this, you can continue to use it in other marketing strategies, both online and off.

How can you apply it?
Your company can start utilizing SEO right now! Many marketing companies offer SEO programs and materials your business can use to boost search engine rankings. Whether it’s on your website, blog or downloadable materials, SEO can be applied throughout your online presence to increase your rankings.

When it comes to marketing online for your small business, be sure to consider and take advantage of search engine optimization. When your company proves to be at the top of its field (and the top of the search list) your website traffic will increase and your business will grow because of it.

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