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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

September 5, 2016

4 Content Marketing Ideas for Your Small Business

The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way.

But what, exactly, does content marketing mean? Literally speaking, content marketing can be defined as a strategic marketing approach which focuses on creating consistent content materials to drive customer and lead generation. So how can your business get involved with content marketing? Here are four big ideas to get you started.

1. Start a blog.
A consistent and well-written blog hosted by your small business gives you the opportunity to relate to both clients and potential customers at the same time. Dedicate an employee to posting one blog article a week through your website, then share the article via your business’ social media accounts or email marketing.

A blog is an excellent opportunity for your business to show clients its relatability. Write about topics such as how your product or service can improve lives, testimonials about people you’ve served or why your business is a better option than competition. You can even get personal and write about daily news topics or expert tips from your field.

2. Give a guided tour.
Your small business can also utilize technology to record and share a guided tour of your facilities, complete with employee interviews and surprise interactions. Some consumers may feel uncertain about working with a business if they don’t know what’s “behind the curtain,” so make them feel comfortable by opening up with approachable content.

Record a video while touring your facilities and show clients the inner-workings of your business. Afterwards, you can share this video as part of your content marketing plan.n Customers will feel engaged and attended-to, while also gaining a sense of trust for your small business.

3. Host a webinar.
Right alongside a guided video tour is a webinar. While these may sound difficult, they offer a huge opportunity for potential customers to see your business and its expertise in the field. Develop a webinar on instructing clients how to use a specific product or service, offer hands-on training and real-life examples.

The most important part of hosting a webinar is offering real value to people. If consumers feel like your business has something important to offer them, the webinar will be more successful and generate more leads. Once you’ve given the webinar a try, see about making it a weekly or even monthly part of your business’s marketing strategy.

4. Develop a (blank) of the week.
If your business is active on social media, create a content marketing strategy based on what you post. One easy method is developing a (blank) of the week… product, service, employee, board member, you name it. This type of content marketing allows consumers to get to know your business better and gives them something to look forward to every week.

One specific example is promoting a Question of the Week. Allow customers to write in via email, social media or snail mail with questions for your business, then answer them every week. This shows your organization’s transparency and eagerness to work with clients on a personal and relatable level.

When it comes to content marketing for your small business, jump on board with these main ideas. The more content you provide, the more involved your customers will feel, and your lead generation will skyrocket. So give it a try, and give it some content.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

September 5, 2016

4 Content Marketing Ideas for Your Small Business

The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way.

But what, exactly, does content marketing mean? Literally speaking, content marketing can be defined as a strategic marketing approach which focuses on creating consistent content materials to drive customer and lead generation. So how can your business get involved with content marketing? Here are four big ideas to get you started.

1. Start a blog.
A consistent and well-written blog hosted by your small business gives you the opportunity to relate to both clients and potential customers at the same time. Dedicate an employee to posting one blog article a week through your website, then share the article via your business’ social media accounts or email marketing.

A blog is an excellent opportunity for your business to show clients its relatability. Write about topics such as how your product or service can improve lives, testimonials about people you’ve served or why your business is a better option than competition. You can even get personal and write about daily news topics or expert tips from your field.

2. Give a guided tour.
Your small business can also utilize technology to record and share a guided tour of your facilities, complete with employee interviews and surprise interactions. Some consumers may feel uncertain about working with a business if they don’t know what’s “behind the curtain,” so make them feel comfortable by opening up with approachable content.

Record a video while touring your facilities and show clients the inner-workings of your business. Afterwards, you can share this video as part of your content marketing plan.n Customers will feel engaged and attended-to, while also gaining a sense of trust for your small business.

3. Host a webinar.
Right alongside a guided video tour is a webinar. While these may sound difficult, they offer a huge opportunity for potential customers to see your business and its expertise in the field. Develop a webinar on instructing clients how to use a specific product or service, offer hands-on training and real-life examples.

The most important part of hosting a webinar is offering real value to people. If consumers feel like your business has something important to offer them, the webinar will be more successful and generate more leads. Once you’ve given the webinar a try, see about making it a weekly or even monthly part of your business’s marketing strategy.

4. Develop a (blank) of the week.
If your business is active on social media, create a content marketing strategy based on what you post. One easy method is developing a (blank) of the week… product, service, employee, board member, you name it. This type of content marketing allows consumers to get to know your business better and gives them something to look forward to every week.

One specific example is promoting a Question of the Week. Allow customers to write in via email, social media or snail mail with questions for your business, then answer them every week. This shows your organization’s transparency and eagerness to work with clients on a personal and relatable level.

When it comes to content marketing for your small business, jump on board with these main ideas. The more content you provide, the more involved your customers will feel, and your lead generation will skyrocket. So give it a try, and give it some content.

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