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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

8 Tips for Designing Your Small Business Logo

An eye-catching logo gives your business an image and appeals to the target audience. It shows a visual representation of everything an organization stands for, enhancing potential customers’ first impressions, building loyalty among consumers and demonstrating a professional standard. Think of your logo as an ambassador to potential supporters.

And while logos exist literally everywhere in today’s society (think golden arches, black swoosh or silver apple), they’re not necessarily easy to develop. Start the process by checking out these top 8 tips about designing your small business logo.

1. Hire a professional.
Professional designers have the experience and expertise to design an effective logo. While not hiring a designer may seem like a sound fiscal idea initially, it results in more time loss and headaches for you eventually. Graphic designers in your field have the expert skills to take your business’s vision and make it a reality, while saving you the hassle.

2. Stand out from the crowd.
A lot of logos exist out there, so look at other logos in your field and develop a strategy to make yours stand out from the crowd. When your brand has a fresh and unique design, viewers will be more attracted to it and more likely to get involved with your cause. Conduct research and work with your designer to create a logo which fits your needs while still unique.

3. Focus on your vision.
When developing ideas for your nonprofit’s logo, focus on a specific vision. Consider focal points like what you do, what products or services you provide, what customers like about your group and what you want future consumers to think. If your business works in a variety of different areas, choose a focus topic and target the logo towards it.

4. Develop a tagline.
A tagline incorporates into the logo and sums up your services in 3-7 words. While not necessary, it adds an extra dose of intrigue and interest to a logo design. If your business has a significant phrase which fits in well with your logo as a tagline, work through it with your designer and use it to your advantage.

5. Consider your options.
Once you have an idea to focus on for your logo, consider your options. There are three main types of logos: font-based, icon or symbol logos and a combination logo. No matter which type of logo design your business chooses to utilize, be sure it represents your vision and products or services well.

6. Keep it simple.
When coming up with design ideas for your logo, remember: the simpler, the better. Excessively complex logos can overwhelm viewers and have a negative effect. Choose easy-to-read fonts, crisp colors and a clear design. A creative yet simple logo demonstrates your business credibility, while catching viewers’ eyes and generating more leads.

7. Choose your colors.
Your logo’s color scheme has importance. Color production costs can be excessive and too many colors overwhelm viewers, so keep the colors in your logo to a maximum of three-four. Subconsciously, different colors affect our brains in different ways. Choose colors which represent your organization, but consider different emotions colors can evoke.

8. Remember adaptability.
Adaptability is key in reaching out to a variety of different audiences. Your business logo should adapt to all sorts of different mediums—online, in print or on merchandise. It needs to look crisp and clean whether printed on a business card or plastered on the side of a truck. This means the logo can be scaled and easy to produce, so keep this in mind while working with a designer.

The logo your business chooses takes the first step in marketing your brand and growing your company. A well-crafted logo makes your business or organization stand out from the crowd. So try it out and see everything a creative logo can do for your marketing.

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