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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How Your Business Can Utilize Pokémon Go

If you’ve recently seen people out wandering the streets with their faces in their phones, then you may have heard of the latest digital craze sweeping the nation: Pokémon Go. Developed by Niantic, Pokémon Go is the newest member of the Pokémon franchise.

Working in conjunction with a phone’s camera and Google Maps, the mobile app uses augmented reality to transform the player’s world into a real-life Pokémon universe. Since its release, Pokémon Go has been the most downloaded app in U.S. history. With over 60% of its players using the app daily, it has surpassed social media giant Twitter in user engagement.

Needless to say, businesses and organizations are jumping on the opportunity to ride the mobile app into marketing heaven. So how can your small business get in on the action? Check out these tips on how to utilize Pokémon Go so your business can catch ‘em all!

Use Pokélocations.
If your small business has a physical location, then it’s likely there is a PokéStop or PokéGym nearby in the game—an incredibly useful tool to take advantage of when marketing to Pokémon Go users. Pokélocations are physical buildings or areas such as museums, parks and historical markers that users can go to and fill up on supplies or meet other players.

Find the PokéStop or PokéGym nearest to your location, then share it with your social media followers. This offers an incentive to lure players to the area for more foot traffic, introducing your product/service and possible lead generation. And while still not possible to create your own Pokélocation, Niantic says it’s in the works, so keep watch for new game developments.

Offer social media challenges.
Your small business can take advantage of Pokémon Go by offering prizes to customers who get involved in social media challenges. Post a picture on social media of Pokémon at the location and ask consumers to do the same. Set a specific end time for the challenge, then pick a winner from those who submitted pictures using a hashtag created by your business.

The business will grow its social media presence while marketing its products/services, engaging with customers and increasing potential lead generation.

Drop a lure.
For businesses that want to really drive Pokémon Go traffic, consider dropping a lure on the game. You can bring in cheap foot traffic by purchasing through the game either with PokéCoins or with real-world money. Lures attract Pokémon to the location (the geolocation of your smartphone) for 30 minutes, in turn attracting users to find the Pokémon.

Choose a specific time to market the lure, then spread it across all social media platforms. For example, “Hey Pokémon Go players! We’ve got Pokémon all over the place! We’ll be dropping a lure tonight at 7:00 at our Pokéstop. Stop in & catch ‘em all!”

Talk about Pokémon Go.
If your business doesn’t have a physical location to drive traffic to, it can still be involved! The most important rule of marketing is stay current, and Pokémon Go is current. So take advantage and talk about it. Encourage players to share their pictures with your business on social media, coax users to come to events with Poké-incentives and get involved with the action.

Talk about Pokémon Go on social networking platforms like Facebook or Twitter, but try taking advantage of other outlets as well, such as Snapchat, Instagram and Pinterest.

Pokémon Go offers a new and exciting opportunity for your small business to capitalize on. With an incredibly diverse user base, marketing options are limitless. Leverage Pokémon Go for your business and you can be the very best, like no one ever was. Gotta catch ‘em all!

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