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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

August 1, 2016

Back-to-School Marketing 101

The month of August is upon us, which means it’s time to start packing up the swimsuits and breaking out the backpacks. Soon enough kids will be heading to the storefronts to buy all new pencils, markers and notebooks for school.

Back-to-school shopping is an eventful time of the year, full of consumers looking for products that fit their needs. So how can your business use this time to market itself? Simple. Check out these easy tips to take advantage of for your back-to-school marketing 101.

Utilize social media.
Social media is a simple and free way to market your small business during the back-to-school season. Kids have an enormous amount of influence on purchase decisions, and social media is an effective tool to reach both them and their parents for back-to-school shopping.

Demonstrate what product or service you have that could benefit their experience heading back to school this month. Get creative and make it fun to stick in both kids’ and parents’ memories.

Host a back-to-school sale.
One classic marketing technique is hosting a back-to-school sale. Get students and parents excited for the new school year by offering timely discounts and promotions.

Examples of this could include offering a mystery special to customers, a free item to the first number of customers in the door or giving discounts for customer referrals. Take time to promote your business and its products or services while fitting seamlessly into back-to-school season.

Offer contests and sweepstakes.
If your company is able, try offering back-to-school contests or sweepstakes to gain potential consumers’ attention. Sweepstakes have the broadest reach of any promotion type. Their easy admission ability results in lots of entries for your business and encourages social sharing.

You’re able to gain marketability and promotion, while customers have the potential to win a new and exciting prize for their back-to-school shopping.

Get involved in the community.
Show your school spirit by using local schools to market your business. Offer sales on items connected with community high schools or colleges, promote local schools in advertisements or use them in online marketing campaigns.

You can even offer a referral campaign for students to gain discounts and save money if they refer a friend. Remember that back-to-school isn’t just for elementary school students, and broaden your marketing campaign to all ages.

This August, your business can take advantage of back-to-school season by creating a strategic marketing campaign. By utilizing these back-to-school marketing 101 tips, your business will grow its sales and gain relevance for the upcoming school year. So go ahead, get to studying!

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

August 1, 2016

Back-to-School Marketing 101

The month of August is upon us, which means it’s time to start packing up the swimsuits and breaking out the backpacks. Soon enough kids will be heading to the storefronts to buy all new pencils, markers and notebooks for school.

Back-to-school shopping is an eventful time of the year, full of consumers looking for products that fit their needs. So how can your business use this time to market itself? Simple. Check out these easy tips to take advantage of for your back-to-school marketing 101.

Utilize social media.
Social media is a simple and free way to market your small business during the back-to-school season. Kids have an enormous amount of influence on purchase decisions, and social media is an effective tool to reach both them and their parents for back-to-school shopping.

Demonstrate what product or service you have that could benefit their experience heading back to school this month. Get creative and make it fun to stick in both kids’ and parents’ memories.

Host a back-to-school sale.
One classic marketing technique is hosting a back-to-school sale. Get students and parents excited for the new school year by offering timely discounts and promotions.

Examples of this could include offering a mystery special to customers, a free item to the first number of customers in the door or giving discounts for customer referrals. Take time to promote your business and its products or services while fitting seamlessly into back-to-school season.

Offer contests and sweepstakes.
If your company is able, try offering back-to-school contests or sweepstakes to gain potential consumers’ attention. Sweepstakes have the broadest reach of any promotion type. Their easy admission ability results in lots of entries for your business and encourages social sharing.

You’re able to gain marketability and promotion, while customers have the potential to win a new and exciting prize for their back-to-school shopping.

Get involved in the community.
Show your school spirit by using local schools to market your business. Offer sales on items connected with community high schools or colleges, promote local schools in advertisements or use them in online marketing campaigns.

You can even offer a referral campaign for students to gain discounts and save money if they refer a friend. Remember that back-to-school isn’t just for elementary school students, and broaden your marketing campaign to all ages.

This August, your business can take advantage of back-to-school season by creating a strategic marketing campaign. By utilizing these back-to-school marketing 101 tips, your business will grow its sales and gain relevance for the upcoming school year. So go ahead, get to studying!

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