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Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

May 30, 2016

Lights, Camera, Action—Six Steps to Use Video in Marketing

There’s something captivating about visual media. The movement has been able to capture our attention through cinema, commercials, music videos and more. Your company has the power to capture video and captivate your audience. Sure, you could hire a video company and pay tons of money to show off your business. Or, you could use these tips to make a professional looking marketing piece with video.

Step One: Define Your Purpose
Videos can be used for comical relief, to show off a new product up close and from different angles or for shooting your very own commercial. Identify how exactly you’d like videography to play a role in your marketing efforts. If you’re using a multi-channel marketing method, consider ways to integrate video into your plan.

Step Two: Make a Road Map
Set some deadlines and determine how you’re going to achieve your end video result. Do you have the equipment to shoot something or will you need to seek outside help? Make sure to determine a beginning, middle and end to your video. Have a progression and stick to it. This is also the right time to write out a script once you’ve determined the purpose.

Step Three: Pick a Camera
Back in the day if you didn’t have high-tech, expensive equipment you were out of luck. These days, you probably have the tools you need in your pocket or within reach. Smartphones have the capability to shoot high-quality video. Or, you could use a traditional video camera or a DSLR camera that has video capability. Don’t feel like you need to spend top dollars on finding equipment that has technology you don’t even need.

Step Four: Find Talent
Don’t search too far and wide for talent; while you want to make sure the actors are quality, there is often hidden talent right under your nose. Some of your employees might double as community theatre performers. It’s a small world—chances are that somebody knows somebody who could help. If you’d like to have some fun with it, host auditions.

Step Five: Edit
The editing process doesn’t have to be difficult. Most computers today come with applications that allow you to quickly piece together videos, even if you have no prior training. Don’t forget to add a call to action at the end, even if your video is just for fun. The most simple call to action would be your company’s website URL featured at the end of the video.

Step Six: Release to the World
Now is where your social media efforts come in. It’s time to turn your video out into the world. You can do this by posting it on various social media channels and your website. You could even host a contest to get people to share.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

May 30, 2016

Lights, Camera, Action—Six Steps to Use Video in Marketing

There’s something captivating about visual media. The movement has been able to capture our attention through cinema, commercials, music videos and more. Your company has the power to capture video and captivate your audience. Sure, you could hire a video company and pay tons of money to show off your business. Or, you could use these tips to make a professional looking marketing piece with video.

Step One: Define Your Purpose
Videos can be used for comical relief, to show off a new product up close and from different angles or for shooting your very own commercial. Identify how exactly you’d like videography to play a role in your marketing efforts. If you’re using a multi-channel marketing method, consider ways to integrate video into your plan.

Step Two: Make a Road Map
Set some deadlines and determine how you’re going to achieve your end video result. Do you have the equipment to shoot something or will you need to seek outside help? Make sure to determine a beginning, middle and end to your video. Have a progression and stick to it. This is also the right time to write out a script once you’ve determined the purpose.

Step Three: Pick a Camera
Back in the day if you didn’t have high-tech, expensive equipment you were out of luck. These days, you probably have the tools you need in your pocket or within reach. Smartphones have the capability to shoot high-quality video. Or, you could use a traditional video camera or a DSLR camera that has video capability. Don’t feel like you need to spend top dollars on finding equipment that has technology you don’t even need.

Step Four: Find Talent
Don’t search too far and wide for talent; while you want to make sure the actors are quality, there is often hidden talent right under your nose. Some of your employees might double as community theatre performers. It’s a small world—chances are that somebody knows somebody who could help. If you’d like to have some fun with it, host auditions.

Step Five: Edit
The editing process doesn’t have to be difficult. Most computers today come with applications that allow you to quickly piece together videos, even if you have no prior training. Don’t forget to add a call to action at the end, even if your video is just for fun. The most simple call to action would be your company’s website URL featured at the end of the video.

Step Six: Release to the World
Now is where your social media efforts come in. It’s time to turn your video out into the world. You can do this by posting it on various social media channels and your website. You could even host a contest to get people to share.

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