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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

May 2, 2016

How to Make Sure Your Press Release is Noticed

Press Releases are a great way to reach all types of news outlets with your marketing message. However, if they’re done incorrectly, your marketing efforts could end up in the trash before they ever take off in the first place.

Let’s explore some key tips that you should always remember when you’re writing for a news outlet and trying to get your story heard.

When to Use Releases
Press Releases should be used for special occasions. If you’re constantly contacting a news organization, your business will lose its luster quickly. But if you plan out when your press releases are a big deal, you’ll have more success. Consider writing one for your biggest event of the year that impacts the community, or when there’s a huge change at your company that people would be interested in. Use sparingly, but always use press releases for big announcements.

Format Your Release
You never know what type of computer your recipient is using to open your emails. That’s why it is standard practice to paste the release (no more than one page) into the body of the email. No attachments, no hassle. Use a captivating headline as your subject line and make sure to add a “-30-” at the very end. This signifies that you’re done with the release.

Don’t forget to add a small blurb at the bottom of the release explaining what your company is and what it does. Never assume that the news outlet knows anything about your organization. Plus, this way you get to put your best foot forward.

Find the Right Contacts
The more you send out press releases, the more you’ll know about sending to the right people. Sometimes, news outlets are kind enough to tell you if you’ve mailed to the wrong person. Most times, they’ll hit the delete button if it wasn’t meant for them.

Make sure that you do careful research to find out the current person you should be sending your releases to.

Make People Care
The most important part of a press release is to remember that you might care, but you need to convince others to care just as much. Find the angle that convinces the news organization that the community MUST know about what’s going on. Considering your audience is one of the best tips to remember for all of your marketing efforts.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

May 2, 2016

How to Make Sure Your Press Release is Noticed

Press Releases are a great way to reach all types of news outlets with your marketing message. However, if they’re done incorrectly, your marketing efforts could end up in the trash before they ever take off in the first place.

Let’s explore some key tips that you should always remember when you’re writing for a news outlet and trying to get your story heard.

When to Use Releases
Press Releases should be used for special occasions. If you’re constantly contacting a news organization, your business will lose its luster quickly. But if you plan out when your press releases are a big deal, you’ll have more success. Consider writing one for your biggest event of the year that impacts the community, or when there’s a huge change at your company that people would be interested in. Use sparingly, but always use press releases for big announcements.

Format Your Release
You never know what type of computer your recipient is using to open your emails. That’s why it is standard practice to paste the release (no more than one page) into the body of the email. No attachments, no hassle. Use a captivating headline as your subject line and make sure to add a “-30-” at the very end. This signifies that you’re done with the release.

Don’t forget to add a small blurb at the bottom of the release explaining what your company is and what it does. Never assume that the news outlet knows anything about your organization. Plus, this way you get to put your best foot forward.

Find the Right Contacts
The more you send out press releases, the more you’ll know about sending to the right people. Sometimes, news outlets are kind enough to tell you if you’ve mailed to the wrong person. Most times, they’ll hit the delete button if it wasn’t meant for them.

Make sure that you do careful research to find out the current person you should be sending your releases to.

Make People Care
The most important part of a press release is to remember that you might care, but you need to convince others to care just as much. Find the angle that convinces the news organization that the community MUST know about what’s going on. Considering your audience is one of the best tips to remember for all of your marketing efforts.

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