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Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

April 25, 2016

Content Marketing Tips to Build a Following

For some, there’s nothing scarier than a blank cursor blinking on a page. To others, there’s a level of excitement that comes from the same scenario. Even if you currently identify with the former, there’s an opportunity for you to change your tune to succeed with content for your marketing efforts.

Writing doesn’t have to be your strong suit to succeed at content marketing. Follow these tips to ensure that your content strategy is moving in the right direction.

Assert Authority
When you write about something regularly and publish it, you become an authority in whatever you’re writing about. Let’s be clear—these need to be carefully thought out instead of simply writing to write. Do your research and come up with a calendar for what you want to say and when.

Build Relationships
The beautiful thing about content marketing is that you don’t have to always do it yourself. There’s an added benefit when you seek help from outside sources. That means you get a free pass that week from writing, so if you’re busy, you can simply edit and post. It also means that you will build relationships with people in your industry. When you work with others, they’ll want to share what you posted on your site. That gets you free publicity.

Grammar Guidelines
There are rules, and then there are guidelines. It’s important to follow all rules of grammar, such as using the correct form of “to” “too” and “two.”

And then, there are guidelines. Will you use the oxford comma? Do you spell out the word “okay” or do you write it as “OK.” There are tons of different rules that you’ll need to be clear on for consistency. Nothing messes up a good thing like inconsistent grammar. Trust us… people notice.

Stick with It
In the movie Field of Dreams, there’s a famous line that goes, “If you build it, they will come.” While that’s not entirely true of content marketing, it is a great place to start. First, you have to build it. But then, you have to consistently provide value with your content. While you should post on a regular basis, as a general rule of thumb you should only post if you have something to say.

Ask yourself if you would find value in the types of things that you’re posting to your blog or site. If you would, proceed full speed ahead!

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

April 25, 2016

Content Marketing Tips to Build a Following

For some, there’s nothing scarier than a blank cursor blinking on a page. To others, there’s a level of excitement that comes from the same scenario. Even if you currently identify with the former, there’s an opportunity for you to change your tune to succeed with content for your marketing efforts.

Writing doesn’t have to be your strong suit to succeed at content marketing. Follow these tips to ensure that your content strategy is moving in the right direction.

Assert Authority
When you write about something regularly and publish it, you become an authority in whatever you’re writing about. Let’s be clear—these need to be carefully thought out instead of simply writing to write. Do your research and come up with a calendar for what you want to say and when.

Build Relationships
The beautiful thing about content marketing is that you don’t have to always do it yourself. There’s an added benefit when you seek help from outside sources. That means you get a free pass that week from writing, so if you’re busy, you can simply edit and post. It also means that you will build relationships with people in your industry. When you work with others, they’ll want to share what you posted on your site. That gets you free publicity.

Grammar Guidelines
There are rules, and then there are guidelines. It’s important to follow all rules of grammar, such as using the correct form of “to” “too” and “two.”

And then, there are guidelines. Will you use the oxford comma? Do you spell out the word “okay” or do you write it as “OK.” There are tons of different rules that you’ll need to be clear on for consistency. Nothing messes up a good thing like inconsistent grammar. Trust us… people notice.

Stick with It
In the movie Field of Dreams, there’s a famous line that goes, “If you build it, they will come.” While that’s not entirely true of content marketing, it is a great place to start. First, you have to build it. But then, you have to consistently provide value with your content. While you should post on a regular basis, as a general rule of thumb you should only post if you have something to say.

Ask yourself if you would find value in the types of things that you’re posting to your blog or site. If you would, proceed full speed ahead!

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