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Phone: 716.834.1895
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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

February 22, 2016

Sales Mantras to Memorize and Why They Work

If you’re looking to grow your business, memorize these four mantras from Entrepreneur.com.

Create certainty
“There’s a big difference between getting someone to like your product and getting someone to buy,” says Derek Rucker, a social psychologist at Northwestern’s Kellogg School of Management. They need to feel certain it’s right for them, so engage their doubts. “Challenge consumers to critique your product. When they fail to find significant faults, they become more confident of the product’s merits.”

Reinforce the positive
During a sales conversation, listen closely for comments your customer makes that reinforce your position. Maybe they say, “I’ve never thought of it that way.” Or, “I can see how that might help us.” Then respond by saying “I hear that a lot,” or mention another client of yours who said the same thing. You’re bringing them over to your way of thinking, says Rucker.

Let the customer do the selling
Think of it this way: Rather than sell a customer, you’re providing the evidence for customers to sell themselves. Rucker suggests asking potential buyers what they look for in your type of product. “The idea is that if they self-generate the list of attributes they desire, and we have those, then they can conclude for themselves we are the right product for them,” he says.

Keep meeting their needs
“People buy in order to experience the feelings they get from having their needs met,” says Phil Glosserman, a sales coach and co-author of The Referral Code and Selling the Feeling. Your product may meet those needs, yes, but customers are also looking for you to meet them on a personal level. If a potential customer doesn’t like something in your product, call back when it’s fixed -- and say thanks for the great idea.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

February 22, 2016

Sales Mantras to Memorize and Why They Work

If you’re looking to grow your business, memorize these four mantras from Entrepreneur.com.

Create certainty
“There’s a big difference between getting someone to like your product and getting someone to buy,” says Derek Rucker, a social psychologist at Northwestern’s Kellogg School of Management. They need to feel certain it’s right for them, so engage their doubts. “Challenge consumers to critique your product. When they fail to find significant faults, they become more confident of the product’s merits.”

Reinforce the positive
During a sales conversation, listen closely for comments your customer makes that reinforce your position. Maybe they say, “I’ve never thought of it that way.” Or, “I can see how that might help us.” Then respond by saying “I hear that a lot,” or mention another client of yours who said the same thing. You’re bringing them over to your way of thinking, says Rucker.

Let the customer do the selling
Think of it this way: Rather than sell a customer, you’re providing the evidence for customers to sell themselves. Rucker suggests asking potential buyers what they look for in your type of product. “The idea is that if they self-generate the list of attributes they desire, and we have those, then they can conclude for themselves we are the right product for them,” he says.

Keep meeting their needs
“People buy in order to experience the feelings they get from having their needs met,” says Phil Glosserman, a sales coach and co-author of The Referral Code and Selling the Feeling. Your product may meet those needs, yes, but customers are also looking for you to meet them on a personal level. If a potential customer doesn’t like something in your product, call back when it’s fixed -- and say thanks for the great idea.

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