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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Mobile Marketing Trends That Will Dominate in 2016

There’s no doubt that mobile marketing is the future. In fact, for the first time ever, mobile internet usage has surpassed PC internet usage. So, what’s in store for marketing? Check out these mobile marketing trends from Entrepreneur.com.

Instagram Ads
The reach is massive, everyone is on Instagram and the only way to create a post that allows the user to engage is through a paid ad. The fact that you can't put a link in an Instagram post has frustrated marketers since the platform launched. Well, now you can, and if you want that ability you have to pay to play. Creative advertising content on Instagram will dominate the first half of 2016.

Mobile Video Ads
Mobile video advertising is growing quickly. As eyeballs shift away from the TV screen to the smartphone, advertising dollars are quickly following. The ability to not only capture a user's attention with a video, but also to redirect them to a website or an app plays a key role in the growth of the mobile video format. The mobile video market is expected to reach over $13 billion by 2020 and has already grown rapidly in 2015. The first half of next year will see this continued growth.

Mobile Payments
Mobile payments will gain a larger adoption among consumers in 2016. According to a report from Forrester, mobile-based payments in the U.S. are expected to reach $142 billion in volume in 2019. Brands and apps will integrate mobile payment features to appeal to the growing base of mobile-first consumers.

Proactive Personalized Information and Ads
Four of the largest players in the mobile space (Google, Bing, Apple and Facebook) have all been investing an enormous amount of time and resources into powering "virtual assistant" type technology. Google created Google Now, Bing has Cortana, Apple has Siri and Facebook is testing M. The goal of all of these companies is to become the best personal assistant you've ever had and in large part to provide personalized information and ads proactively before a user even makes a request. This represents a fundamental shift in the way we think about mobile marketing.

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