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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

December 21, 2015

Email Marketing Best Practices

Despite the growing popularity of social media, email marketing remains one of the most efficient ways to grow your business. Believe it or not, over 2.5 billion people on Earth use email, sending 122 TRILLION messages every hour. And, according to Forrester, 72% of adults in the U.S. send or receive emails at least once a week, using a smartphone.

Here are some email marketing best practices to keep in mind:

Keep it Short
According to Marketing Sherpa, the average person spends only 10 to 15 seconds on each email they open. This includes the time they spend looking at your images and thinking about your calls-to-action. When crafting a marketing email, aim for between 180 and 250 words, at the most.

Make it Mobile-Friendly
In today’s fast-paced world, people expect to be able to view everything on their cell phones or tablets. In fact, over 60 percent of emails are now opened on a mobile device and as many as 80 percent of people will simply delete an email that isn’t optimized for mobile viewing.

Have Clear Calls-to-Action
If you want your readers to do something, make sure you include a big, bright call-to action—a button that really pops. While there is no perfect color, your call-to-action button should definitely stand out from the background. And, don’t make your readers scroll for it. Keep it front and center, and they’ll be more likely to click and take action.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

December 21, 2015

Email Marketing Best Practices

Despite the growing popularity of social media, email marketing remains one of the most efficient ways to grow your business. Believe it or not, over 2.5 billion people on Earth use email, sending 122 TRILLION messages every hour. And, according to Forrester, 72% of adults in the U.S. send or receive emails at least once a week, using a smartphone.

Here are some email marketing best practices to keep in mind:

Keep it Short
According to Marketing Sherpa, the average person spends only 10 to 15 seconds on each email they open. This includes the time they spend looking at your images and thinking about your calls-to-action. When crafting a marketing email, aim for between 180 and 250 words, at the most.

Make it Mobile-Friendly
In today’s fast-paced world, people expect to be able to view everything on their cell phones or tablets. In fact, over 60 percent of emails are now opened on a mobile device and as many as 80 percent of people will simply delete an email that isn’t optimized for mobile viewing.

Have Clear Calls-to-Action
If you want your readers to do something, make sure you include a big, bright call-to action—a button that really pops. While there is no perfect color, your call-to-action button should definitely stand out from the background. And, don’t make your readers scroll for it. Keep it front and center, and they’ll be more likely to click and take action.

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