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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

August 31, 2015

3 Elements of a Great Website

We often turn our attention to email marketing or direct mail, billboards or other advertisements. But, let’s turn our direction to one of the most powerful tools for your company—your website. A website not only allows people to get to know your company before using its products and services, but it is also a great place to establish yourself as an industry authority. In order to do that, you need to continually add vitality. Take a look at these three ways to freshen up your website:

Great copy—Every company needs to tell their unique story to the public. Including your story on your website will convey to the masses who you are and what you stand for. But, make sure to keep a few eyes on the copy throughout the website. It needs to be well-edited and succinct.

Evergreen content—Draw visitors to your website with meaningful blog content. Write content that that is going to last and will be substantive in a year or two. Not every blog post needs to be this way, but write one “evergreen” post out of five blog posts.

Beautiful design—Convey your message in the right way with a beautiful website design. More often than not, people get lost in a disorganized website rather than seeing the message. Not every design fits every company, so think about your company’s tone. Think about having a bold homepage, clear navigation or calls to action on each page.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

August 31, 2015

3 Elements of a Great Website

We often turn our attention to email marketing or direct mail, billboards or other advertisements. But, let’s turn our direction to one of the most powerful tools for your company—your website. A website not only allows people to get to know your company before using its products and services, but it is also a great place to establish yourself as an industry authority. In order to do that, you need to continually add vitality. Take a look at these three ways to freshen up your website:

Great copy—Every company needs to tell their unique story to the public. Including your story on your website will convey to the masses who you are and what you stand for. But, make sure to keep a few eyes on the copy throughout the website. It needs to be well-edited and succinct.

Evergreen content—Draw visitors to your website with meaningful blog content. Write content that that is going to last and will be substantive in a year or two. Not every blog post needs to be this way, but write one “evergreen” post out of five blog posts.

Beautiful design—Convey your message in the right way with a beautiful website design. More often than not, people get lost in a disorganized website rather than seeing the message. Not every design fits every company, so think about your company’s tone. Think about having a bold homepage, clear navigation or calls to action on each page.

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