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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

July 27, 2015

Tips for Writing

Being a good writer is a rare talent, but the most versatile skill in today’s job market. If you have good writing skills, you can work in most any industry. Every business needs to market itself with articles, advertisements and good copy. Look out mom and dad, that English major may actually come in handy. But just in case you didn’t study English in college, here are the three best writing tips:

Word economy—A good writer uses as few words as possible. When we write, we have a tendency to be redundant or use unnecessary words. Have a second pair of eyes look over your writing before you publish it. Make sure they eliminate any redundancy.

Validate your claims—It is incredibly important to backup your claims to the customer. When saying, “we’re the best in the industry” validate it with statistics or testimonials. Why is your business “the number one place to shop?” Always substantiate your claims.

Use active voice—We have been taught to use the passive voice and, therefore, seem insecure about our writing. When speaking to your customers, be confident and write in active voice. For example, active voice is: “the dog bit the postman,” and passive voice is: “the postman was bitten by the dog.”

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

July 27, 2015

Tips for Writing

Being a good writer is a rare talent, but the most versatile skill in today’s job market. If you have good writing skills, you can work in most any industry. Every business needs to market itself with articles, advertisements and good copy. Look out mom and dad, that English major may actually come in handy. But just in case you didn’t study English in college, here are the three best writing tips:

Word economy—A good writer uses as few words as possible. When we write, we have a tendency to be redundant or use unnecessary words. Have a second pair of eyes look over your writing before you publish it. Make sure they eliminate any redundancy.

Validate your claims—It is incredibly important to backup your claims to the customer. When saying, “we’re the best in the industry” validate it with statistics or testimonials. Why is your business “the number one place to shop?” Always substantiate your claims.

Use active voice—We have been taught to use the passive voice and, therefore, seem insecure about our writing. When speaking to your customers, be confident and write in active voice. For example, active voice is: “the dog bit the postman,” and passive voice is: “the postman was bitten by the dog.”

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