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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Why You Should Start A Podcast

If you need new, fresh marketing initiatives, then evolve your advertising to include a podcast. A podcast is a radio or video show that is streamed online or downloaded. Podcasts are most often listened to on portable media players. This medium is on the forefront of gaining better understanding of your audience and, therefore, more leads.The podcast, theoutdoorsation.co.uk showed a boost of 20% in sales of products mentioned in his podcast. This week, we’re giving you three ways a podcast will help your business, and next week we’ll outline exactly how to set up a podcast:

Be seen as an expert—With 2015 being the year of content marketing, businesses want to deliver any content while being perceived as an expert. Podcasts allow you to do just that—advertise your best knowledge. What are you passionate about? What do you consider yourself an expert on? Ponder those questions and then start a podcast on a particular topic.

Focused audience—Podcasts can cover any topic. You can be as broad as “Marketing 101” or as narrow as “Social Media Marketing for Print Shops.” But, this ability to create narrowly-focused shows automatically attracts other businesses as leads. Podcasts have a more loyal audience, because it’s seen less as advertising and more as building a client relationship through free deliverable content.

Costs little money—The beauty about using a podcast as advertising, is that it costs almost no money. All you need is your time, your knowledge and a computer. If your podcasts gain a large audience, then you may be investing in books and other resources to create more content. Otherwise, podcasts are a no-brainer.

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