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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

July 7, 2014

It’s Time for Back-to-School Marketing

I know. It’s only July 7th. But believe it or not, now is the time to start your back-to-school marketing. This season is one of the biggest for consumers and marketers alike, and you can get in on the action even if your business doesn’t directly have anything to do with school. Here are some things to keep in mind:

- Think about your audience. If your business relates to kids in some way, you have an automatic in. But even if you’re a B2B brand, you can still use the start of the school year to your advantage. Adults had to endure school at some point, so playing up the nostalgia is a great way to shake things up and reach your target audience.

- Offer deals. Back-to-school marketing almost always goes hand-in-hand with special discounts. People are looking for good deals that will allow them to purchase everything they need for the new year. Develop incentives of some kind to engage your consumers.

- Come up with a message that extends beyond the first day of school. While it’s great to come up with something that’s perfectly applicable to the first week in September, you’re ultimately trying to develop brand loyalty that will continue for years to come. Think of ways to strengthen that connection and convey the benefits of a continued relationship.

- Don’t forget about cause marketing. This is one of the best ways that you can approach back-to-school marketing. Pick an organization with a mission that relates to education in some way (anti-bullying, food backpack programs, literacy, etc.) and become a fundraising partner. Not only will you be promoting your brand, you’ll be contributing to a very worthy cause.

- Infuse your brand’s personality into your marketing. Because school is a common experience, back-to-school marketing lends itself well to both humor and emotion. Tickle people’s funny bones or tug at their heartstrings by getting creative with your message.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

July 7, 2014

It’s Time for Back-to-School Marketing

I know. It’s only July 7th. But believe it or not, now is the time to start your back-to-school marketing. This season is one of the biggest for consumers and marketers alike, and you can get in on the action even if your business doesn’t directly have anything to do with school. Here are some things to keep in mind:

- Think about your audience. If your business relates to kids in some way, you have an automatic in. But even if you’re a B2B brand, you can still use the start of the school year to your advantage. Adults had to endure school at some point, so playing up the nostalgia is a great way to shake things up and reach your target audience.

- Offer deals. Back-to-school marketing almost always goes hand-in-hand with special discounts. People are looking for good deals that will allow them to purchase everything they need for the new year. Develop incentives of some kind to engage your consumers.

- Come up with a message that extends beyond the first day of school. While it’s great to come up with something that’s perfectly applicable to the first week in September, you’re ultimately trying to develop brand loyalty that will continue for years to come. Think of ways to strengthen that connection and convey the benefits of a continued relationship.

- Don’t forget about cause marketing. This is one of the best ways that you can approach back-to-school marketing. Pick an organization with a mission that relates to education in some way (anti-bullying, food backpack programs, literacy, etc.) and become a fundraising partner. Not only will you be promoting your brand, you’ll be contributing to a very worthy cause.

- Infuse your brand’s personality into your marketing. Because school is a common experience, back-to-school marketing lends itself well to both humor and emotion. Tickle people’s funny bones or tug at their heartstrings by getting creative with your message.

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