Skip to main content

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

What Twitter’s New Mute Feature Means For Marketers

We all have that one friend. They’re opinionated, often uninformed and have no filter whatsoever. And for some reason, we follow them on Twitter. If you’ve ever wished that you could find a switch to turn off their half-baked tweets for a few days (or months, or years…), now you can.

Twitter recently unveiled a new “mute” feature that allows you to remove a user’s tweets and retweets from your timeline and block their push or SMS notifications. The silenced user will not be notified of their “muted” status, as they can still send you direct messages and favorite, reply to and retweet your tweets. This means that you’re only one click away from silencing someone you follow in a way that leaves them blissfully unaware.

While this might be great news for personal users, this is somewhat terrifying for marketers. Though someone who is truly annoyed with a company’s Twitter activity is more likely to unfollow than mute, they still have the option to shut off your tweets during particularly tweet-heavy days, like when you’re conducting a Twitter-based live interview or real-time tweeting a major event. For the first time since Twitter’s launch, there’s no guarantee that all of your followers are seeing your tweets in their timeline.

What you tweet has always been important, but now it could be what keeps you from (or causes you to be) muted. Here are some crucial things to keep in mind:

Give the people what they want.
94% of Twitter users want discounts and promotions from the brands they follow, and 87% are hoping to be entertained. Deliver on these desires and keep your tweets both fun and valuable. Always ask yourself what your tweet is offering to your followers. Whether it’s an interesting image or a chance for a giveaway, give something that separates your tweets from the unnecessary noise.

Tread lightly.
This should go without saying, but unfortunately several major brands have broken this rule: NEVER appropriate a well known tragedy, disaster, or conflict for your branding. The only way to comment on such events is with seriousness, respect and absolutely no mention of your company. The attention you might receive for incorporating a catastrophic happening into your marketing is not worth the inevitability of offending your followers.

It’s a dialogue, not a monologue.
Twitter should be used as a tool that facilitates conversations between businesses and consumers. Reply to mentions, both positive and negative, and remember to keep a conversational tone. You’ll increase your company’s approachability and appeal by making sure your tweets don’t sound too formal.

Powered by PrinterPresence