Skip to main content

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

March 24, 2014

A Guide to Last-Minute March Madness Marketing

The craziness of March Madness is already underway, and the buzz surrounding the event is in full force. March Madness is a marketer’s dream as it presents great opportunities for reaching a broad audience, and it’s not too late to hop on the marketing bandwagon. This is everything you need to know to make the most of the tournament’s marketing potential:

Why does March Madness attract so much attention?
Partially because the NCAA has a penchant for alliteration (March Madness, Sweet 16, Final Four) and partially because the event consistently draws a large and diverse crowd. Whether you live for these three weeks in March or have never watched the entirety of a basketball game in your life, chances are you’ll still get involved with March Madness in some way. The ritualistic filling-out of brackets allows people to interact with the event outside of watching the games and generates buzz in homes, offices, bars and on social media. As USA TODAY writer Bruce Horovitz explained it, “March Madness is a marketing mix that advertisers crave but can rarely find. It has wide appeal to a very young and desirable audience. It’s live sports -- one of the few things that’s TiVo proof. And March Madness is a social media gabfest.”

How are big brands using March Madness in their marketing?
Several brands are debuting new ads with celebrity spokespeople. Burger King’s TV spot features five-time NBA All-Star Chris Webber, Pizza Hut’s WingStreet ad stars ESPN anchor Scott Van Pelt, and Audi’s new ad features comedian Ricky Gervais.

Other brands are focusing on experiential marketing. Bud Light is setting up a temporary Bud Light Hotel in downtown Dallas, complete with Bud Light-branded signage, pillow cases, and key cards. The hotel will also host live concerts and celebrity players.

Another major trend this year is ambush marketing. Brands are piggybacking on the event without dealing with the outrageous expense of having in-game advertising. Companies using this approach include Pizza Hut (giving away the chance to win free pizzas), Hooter’s (offering free fried pickles) and Spam (creating viral videos of a goofy character named “Sir Can A Lot”).

How can you get in on the marketing action?

  • Send out email blasts with a special offer.
  • Create a display ad to run on social media platforms.
  • Incorporate March Madness into your daily conversation with social media followers.
  • Hold bracket contests.
  • Tie-in a local team to make the marketing specific to your community.
  • Host viewing parties for your customers at your store/office or another nearby venue.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

March 24, 2014

A Guide to Last-Minute March Madness Marketing

The craziness of March Madness is already underway, and the buzz surrounding the event is in full force. March Madness is a marketer’s dream as it presents great opportunities for reaching a broad audience, and it’s not too late to hop on the marketing bandwagon. This is everything you need to know to make the most of the tournament’s marketing potential:

Why does March Madness attract so much attention?
Partially because the NCAA has a penchant for alliteration (March Madness, Sweet 16, Final Four) and partially because the event consistently draws a large and diverse crowd. Whether you live for these three weeks in March or have never watched the entirety of a basketball game in your life, chances are you’ll still get involved with March Madness in some way. The ritualistic filling-out of brackets allows people to interact with the event outside of watching the games and generates buzz in homes, offices, bars and on social media. As USA TODAY writer Bruce Horovitz explained it, “March Madness is a marketing mix that advertisers crave but can rarely find. It has wide appeal to a very young and desirable audience. It’s live sports -- one of the few things that’s TiVo proof. And March Madness is a social media gabfest.”

How are big brands using March Madness in their marketing?
Several brands are debuting new ads with celebrity spokespeople. Burger King’s TV spot features five-time NBA All-Star Chris Webber, Pizza Hut’s WingStreet ad stars ESPN anchor Scott Van Pelt, and Audi’s new ad features comedian Ricky Gervais.

Other brands are focusing on experiential marketing. Bud Light is setting up a temporary Bud Light Hotel in downtown Dallas, complete with Bud Light-branded signage, pillow cases, and key cards. The hotel will also host live concerts and celebrity players.

Another major trend this year is ambush marketing. Brands are piggybacking on the event without dealing with the outrageous expense of having in-game advertising. Companies using this approach include Pizza Hut (giving away the chance to win free pizzas), Hooter’s (offering free fried pickles) and Spam (creating viral videos of a goofy character named “Sir Can A Lot”).

How can you get in on the marketing action?

  • Send out email blasts with a special offer.
  • Create a display ad to run on social media platforms.
  • Incorporate March Madness into your daily conversation with social media followers.
  • Hold bracket contests.
  • Tie-in a local team to make the marketing specific to your community.
  • Host viewing parties for your customers at your store/office or another nearby venue.

Powered by PrinterPresence