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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

February 24, 2014

Key Insights for Marketing to Teenagers

It’s no secret that brands try really, really hard to target teens and often come off as ridiculously uncool. For example, look at Birds Eye’s latest culinary development: Mashtags. Remember those smiley face tater tots? They’ve been #rebranded to include hashtags, at signs, and asterisks. The tag line? “#NEW #Tasty Pot@to Shapes!”

So it’s easy to spot when this kind of marketing goes very wrong, but it’s still difficult to determine what the right approach is, particularly when several recent reports show an impending teenage exodus from Facebook. Enter danah boyd, a principal researcher for Microsoft who wrote a new book called It’s Complicated: The Social Lives of Networked Teens. Her research revealed several key insights into teenagers’ use of social media. Here are some things to keep in mind when you’re trying to target the young audience:

Teens care more about the social aspect than anything else. While adults might use social media to share content, gain exposure and promote themselves professionally, teenagers simply want a space in which they can interact with their friends.

They aren’t stupid. They know when you’re trying to make your brand seem totes awesome, fo shizzle. As boyd said, “Young people are totally aware of when a company is making a YouTube video just to sell to them.”

Teenagers don’t want marketing to get in the way of socializing. When your primary purpose is communication with friends, the last thing you want to deal with is annoying ads. Marketers have to make sure they don’t cross the line between engagement and intrusion.

As teens move away from the big social media, they’re also moving away from marketers. New ad-free apps are rapidly gaining popularity, so marketers are going to have to get innovative if they want to reach this demographic.

The so-called exodus isn’t really as big of a deal as some people are making it out to be. Recent studies show that Facebook is still the best way to reach teenagers because it is their preferred social media platform for interacting with brands. Several researchers suggest that the recent decline in teenage users is due to current users aging out of the demographic and a lower rate of new adolescent users. However, brands will still have to adjust quickly as social media trends shift.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

February 24, 2014

Key Insights for Marketing to Teenagers

It’s no secret that brands try really, really hard to target teens and often come off as ridiculously uncool. For example, look at Birds Eye’s latest culinary development: Mashtags. Remember those smiley face tater tots? They’ve been #rebranded to include hashtags, at signs, and asterisks. The tag line? “#NEW #Tasty Pot@to Shapes!”

So it’s easy to spot when this kind of marketing goes very wrong, but it’s still difficult to determine what the right approach is, particularly when several recent reports show an impending teenage exodus from Facebook. Enter danah boyd, a principal researcher for Microsoft who wrote a new book called It’s Complicated: The Social Lives of Networked Teens. Her research revealed several key insights into teenagers’ use of social media. Here are some things to keep in mind when you’re trying to target the young audience:

Teens care more about the social aspect than anything else. While adults might use social media to share content, gain exposure and promote themselves professionally, teenagers simply want a space in which they can interact with their friends.

They aren’t stupid. They know when you’re trying to make your brand seem totes awesome, fo shizzle. As boyd said, “Young people are totally aware of when a company is making a YouTube video just to sell to them.”

Teenagers don’t want marketing to get in the way of socializing. When your primary purpose is communication with friends, the last thing you want to deal with is annoying ads. Marketers have to make sure they don’t cross the line between engagement and intrusion.

As teens move away from the big social media, they’re also moving away from marketers. New ad-free apps are rapidly gaining popularity, so marketers are going to have to get innovative if they want to reach this demographic.

The so-called exodus isn’t really as big of a deal as some people are making it out to be. Recent studies show that Facebook is still the best way to reach teenagers because it is their preferred social media platform for interacting with brands. Several researchers suggest that the recent decline in teenage users is due to current users aging out of the demographic and a lower rate of new adolescent users. However, brands will still have to adjust quickly as social media trends shift.

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