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Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

January 6, 2014

Expect the Unexpected for Marketing in 2014

So what can you expect for the world of marketing in 2014? Unpredictability. There’s no such thing as a sure thing when it comes to business, so creating an accurate forecast of the next year is impossible. After all, who saw Snapchat’s crazy rise to success coming in 2013? There’s no way to determine what The Next Big Thing will be, but that doesn’t mean that you have to be anxious and unprepared.

The only thing you can count on is yourself, so gearing up for the rest of the year will allow you to navigate the changes that lie ahead. Here are some ways to develop maximum marketing adaptability:

Get your ducks in a row.
You won’t be able to keep up with changing situations and trends if you don’t have a clear idea of what you’ve done in the past. What channels or campaigns have worked best? Do you have a system of tracking customer behavior? By organizing a history of your marketing efforts, you’ll be able to identify what will (and won’t) be effective in the future.

Identify the story that you’re trying to tell with your brand.
By now you might have an established narrative, but make sure that the storytelling concept is fully concrete. Outlining what your brand is and isn’t will allow you to make easy decisions when new trends and platforms emerge.

Don’t put all your eggs in one basket.
Perhaps in two months, an exciting new social media platform will become all the rage. Don’t hesitate to check out what the buzz is all about, but don’t feel like you have to invest all your time in energy in the latest social media fad. If its capabilities and reach align with your brand’s goals, then jump right in. But also know that there’s no point in letting something new (and not fully established) detract from your other marketing efforts.

Have different team plans in place.
As different options and campaigns come up, make sure you have different teams and team members who can handle various tasks. Marketing is reliant on timeliness, so you don’t want to waste any time trying to figure out who can do what. By appointing roles ahead of time (and knowing that flexibility will be required) you’ll be able to tackle issues and opportunities as soon as they arise.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

January 6, 2014

Expect the Unexpected for Marketing in 2014

So what can you expect for the world of marketing in 2014? Unpredictability. There’s no such thing as a sure thing when it comes to business, so creating an accurate forecast of the next year is impossible. After all, who saw Snapchat’s crazy rise to success coming in 2013? There’s no way to determine what The Next Big Thing will be, but that doesn’t mean that you have to be anxious and unprepared.

The only thing you can count on is yourself, so gearing up for the rest of the year will allow you to navigate the changes that lie ahead. Here are some ways to develop maximum marketing adaptability:

Get your ducks in a row.
You won’t be able to keep up with changing situations and trends if you don’t have a clear idea of what you’ve done in the past. What channels or campaigns have worked best? Do you have a system of tracking customer behavior? By organizing a history of your marketing efforts, you’ll be able to identify what will (and won’t) be effective in the future.

Identify the story that you’re trying to tell with your brand.
By now you might have an established narrative, but make sure that the storytelling concept is fully concrete. Outlining what your brand is and isn’t will allow you to make easy decisions when new trends and platforms emerge.

Don’t put all your eggs in one basket.
Perhaps in two months, an exciting new social media platform will become all the rage. Don’t hesitate to check out what the buzz is all about, but don’t feel like you have to invest all your time in energy in the latest social media fad. If its capabilities and reach align with your brand’s goals, then jump right in. But also know that there’s no point in letting something new (and not fully established) detract from your other marketing efforts.

Have different team plans in place.
As different options and campaigns come up, make sure you have different teams and team members who can handle various tasks. Marketing is reliant on timeliness, so you don’t want to waste any time trying to figure out who can do what. By appointing roles ahead of time (and knowing that flexibility will be required) you’ll be able to tackle issues and opportunities as soon as they arise.

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